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MARKETING CASE STORIES

COPYRIGHT 1996 - 2008
4/6/08

Abortion
A long time ago and a short time ago. In a place both near and far away all conflicts are an adherence or rejection of a story. The conflict over abortion is derived from the belief that God is the only authority in the universe over life and death. Followers of this belief would not leave this decision to either men or women to make.

Marketing Application
IMBEDDED

Marketing supports a story. If you can link stories as the fundamental driver of our thoughts and behavior then you will be more astute about marketing practice in the world.