HOME PAGE.

SITEMAP

Back to HELP PAGE
.

Cold Summer

Would any successful marketing practitioner in the world answer yes to any of these questions?

Do you think a want comes before the story?
Do you think a want is a story?
Do you think anyone ever bought a want?

Do you think a product comes before the story?
Do you think a product is a story?
Do you think anyone ever bought a product?

Do you think price comes before the story?
Do you think a price is a story?
Do you think anyone ever bought a price?

Do you think promotion comes before the story?
Do you think a promotion is a story?
Do you think anyone ever bought a promotion?

Do you think place comes before the story?
Do you think a form of place is a story?
Do you think anyone ever bought a place?

Do you think segmentation comes before the story?
Do you think segmentation is a story?
Do you think anyone ever bought segmentation?

Do you think targeting comes before the story?
Do you think targeting is a story?
Do you think anyone ever bought a targeting?

Do you think motivation comes before the story?
Do you think motivation is a story?
Do you think anyone ever bought a motivation?

Do you think positioning comes before the story?
Do you think positioning is a story?
Do you think anyone ever bought a positioning?

Marketing and Storytelling
In a marketing and storytelling approach marketing is part of an assembled alpha and omega story.
Marketing must be applied within the boundaries of the dominant AO story.
This requires those in marketing to have an in depth understanding of our own and other assembled stories.
When we are born and submerged with in an assembled story marketing also becomes invisible.