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Do you know of marketing disasters that really hurt a company? 

I know of one and that is when Coca-Cola decided to come out with New Coke, which changed the original formula. This was a huge failure and Coke reverted back to its original formula because people did not like the newer version of the soda. Coca-Cola was able to recover from that blunder, but I was wondering if there were any other situations like this that has happened?

Thousands of examples. Most will not tell their failures.