HOME PAGE.

SITEMAP.
 
  HELP.

MARKETING STORYTELLING.

MARKETING STORYTELLING
BOOKS E BOOKS PLAY
.

MARKETING TEXT
ARKAIM MARKETING WARS
.

Interview with Founder of Arkaim.
Foreword.

Ch 1 Little is Not Many But Many is Not Little.
Ch 2 Millions of Red Roses.
Ch 3 Girl With Glance of Wolf.
Ch 4 The Only Iceberg in the Ocean.
Ch 5 Tsar of Silence.
Ch 6 Moscow Does Not Believe in Tear.
Ch 7 Mysterious Town in the Clouds.
Ch 8 I Break Glass Like a Chocolate in My Arm.
Ch 9 Life is Impossible to Turn Back.
Internet Links to Arkaim.

PROFESSOR DAVID MORRIS.

PROFESSORS, STUDENTS, PRACTITIONERS.

MARKETING STORYTELLING NONLINEAR INTERNET  ASSESSMENT.


OTHER . WEB RELEASES.  

QUESTIONS AND ANSWERS TO AND FROM THE MARKETING FIELD.

1996 - 2008
4/6/08


FOREWORD

ARKAIM: MARKETING WARS

A long time ago and a short time ago. In a place both near and far away.

Photo of Vera as a Young Woman in Russia

For Vera

Foreword

Arkaim: Marketing Wars
is a marketing textbook for the practitioner and student of marketing. The book is important because it teaches you marketing through a story. 

Arkaim: Marketing Wars is a break with current marketing education that proposes that marketing is a science. Business is a storytelling activity and marketing is the story that you choose to tell and reinforce. This understanding is known and practiced but never taught. It is too important to share with the masses. If you knew what marketing was would you tell?

Arkaim: Marketing Wars is a unique book in both design and content. The book and marketing are Celtic or Circular in structure. Celtic belief blurs life with the mystical. The book was written to be a text to teach marketing and leadership. Marketing Wars is a story about the battle between the Linear Imperial Roman world and the Circular Celtic world. There are hundreds of hyperlinks to attain more information. This is to my knowledge a new approach to learning. If you wish me to add a hyperlink or take one out please contact me.

The Story

The hero is a professor, bard, and warrior of the clann (two n's are Irish). He moves from thinking about everything to just responding to the universal Celtic flow. 

The hero faces endless rejection and humiliation. He still moves and fights the Line in the face of criticism and deception.

One of the messages of the book is the connection of the Russians and the Irish. The story, the characters, and their adventures are not true. 

Russia and the Russians are depicted positively. Very little current literature shows the Russians or the Irish to be a complex, kind, and loving people. It is the author's belief that linear thinking and hierarchy has dominated the West. This Imperial Roman philosophical foundation of linearity and hierarchy has done great harm to the conquered Irish and Celtic peoples.

The story includes learning, love, violence, and destruction. Many believe that Finbar is the writer and that the story is true. I may want to be Finbar but I fall short.

I believe that the story is very easily adapted to a motion picture. I see Daniel Day-Lewis or now Matt Damon as a good Finbar. I think they know.

Almost all the chapter headings and sub headings are the names of Russian films in English. It is absolutely amazing to me how they fit.

Readers of Arkaim: Marketing Wars and Ancient Tea Route: Marketing Warriors are always asking me if Finbar is me. If you ask me I will tell you if it actually happened to me. Do I believe that there is a Line and Circle that have been fighting for thousands of years? Do I fight with the Circle against the Line? Does the fight effect marketing education and practice? Does this fight impact your life? Has the Line ever come after me? Yes, of course.

David Morris, Ph.D.
Professor of Marketing
University of New Haven


emaildavidmorris@gmail.com
My www.skype.com is dmorris693


Content  Chapter 1  Chapter 2  Chapter 3  Chapter 4  Chapter 5  Chapter 6  Chapter 7  Chapter 8  Chapter 9