HOME

BACK TO
MARKETING AND STORYTELLING ESSAYS

COPYRIGHT 1996 - 2008
4/6/08

Form, Force, and Power


Marketing (Form, Force, and Power) CSDADDIE

Form

Force

Power

Marketing can be conceptualized as the endless nonlinear combining and recombining of Form, Force, and Power. Form and Force are inputs and Timing and Distance are outputs.

Form, Force, and Power is nonlinear, human communication is transferred through stories, meaning and values are individualized, overlapping direct understanding never occurs, the poetry of life is the capacity to respond to each other while retaining individual meaning.

Marketing is monolinear, polylinear, or nonlinear.

Monolinear: One correct way.

Polylinear: Several competing correct ways.

Nonlinear: Endless combinations of stories that come together with poetic interpretations.

1. Form: What is Believed to Be Known and Not Known

Input CSXXXXXX

Cognitive Scaffolding: Form

Form is information, content, knowledge, experiences, that is makes up our followed Cosmology (C), Storytelling (S). Form as understood as narrative, story, myth, religion, secular philosophy that develops our belief system. This belief system effects all our actions and non actions including marketing. Marketing would not exist without an adherence to a particular form.

1.1 Form: Cosmology (C)

The explanation or way that life began for a group of people.

There are hundreds perhaps thousands of different cosmologies in the world.

The West has several competing cosmologies.

1.1.1 The big bang

1.1.2 Seven days

1.1.3 Other

1.2 Form: Storytelling (S) or StoryOps

Philosophy, Religion, Science

These terms are derived from a cosmology.

Philosophy, Religion, Science, all tell stories of a way to live your life.

1.2.1 Philosophy secular stories.

1.2.2 Religion in West is dominated by Christianity, Judaism, and Islamic stories.

1.2.3 Science stories.

Example of Form or organizing information applied to Form in marketing. There are 7 general overall areas in marketing that can be divided into 6 + or –3. They are:

Marketing and Business are manifestations of cosmology and stories.

One manifestation of marketing is outlined below.

Marketing Cognitive Scaffolding: 8 Areas (6 + or -3)

Marketing Mix or 4’P

From general to specific (6 + or -3)

2.1 Form:

Price
2.1.1 Geographic pricing
2.1.2 Lost leader
2.1.2.1 Skimming
2.1.2.2 Bundling
2.1.2.3 Rain checks
2.1.2.4 Rebates and coupons
2.1.2.5 Discounts
1.2.6 Other

2.1.3 Price war

2.1.4 Monopolistic pricing

2.1.4.1 Other

2.1.5 Retail, wholesale

2.2 Form: Product or Service

2.2.1 A phase and B phase innovation of new products

2.2.2 Features

2.2.3 Waste Products

2.2.4 Other

2.3 Force: Promotion

2.3.1 Advertising
2.3.1.1 TV
2.3.1.2 Radio
2.3.1.3 Magazines
2.3.1.4 Newspapers
2.3.1.5 Other

2.3.2 Internet Marketing

2.3.2.1 Other

2.3.3 Public Relations
2.3.3.1 Government
3.1.3.2 Industry
3.1.3.3 Not for profit
3.1.3.4 Other

2.3.4 Personal Selling

2.3.4.1 Other

2.3.5 Advertising promotion or sales promotion

2.3.5.1 Other

2.3.6 Billboards (Some do not consider this a separate category)

2.3.7.1 Other

2.3.7 Direct marketing

2.3.8.1 Other

2.3.8 Interest groups

2.3.9.1 Other

2.3.9 Word of mouth

2.4 Form: Place
2.4.1 Channel member
2.4.2 Transportation in a channel
2.4.3 Warehousing of products
2.4.4 Supply chain

2.5 Form: Segmentation
2.5.1 Census of people in an area
2.5.2 Demographic, psychographics
2.5.3 Past and current customers
2.5.4 Historic understanding
2.5.5 Belief
2.5.5.1 Religious
2.5.5.2 Philosophical belief
2.5.5.3 Secular belief
2.5.5.4 Nature
2.5.5.5 Science
2.5.6 Ethnic groups

2.6 Form: Targeting
2.6.1 Single nitch (different terms may be used to describe the same targeting concepts)
2.6.2 Multiple nitchs
2.6.3 Mass market

2.6.4 Customer
2.6.4.1 Consumer behavior
6.4.2 Satisfaction
2.6.5 Other

2.7 Form: Positioning
2.7.1 Image in the minds of customers and others (Used by marketing academics)
2.7.3 Other

3. Force: (6 + or –3)

Process

XXDADDIE

Direction (D), ADDIE, Analysis (A), Design (D), Development (D), Implementation (I), and Evaluation (E). See Form above.

The story of 6 + or –3

All specific and general information and content is understood as Force

Force is applied to Form.

The concept of 6 + or –3 is that information is divisible by 6 + or –3.

6 + or –3 moves from the general to specific or from specific to general.

Each consecutive move from the general to specific consists of 6 + or –3 components.

Where 6 + or –3 components intersect this is understood as the beginning of a new field.

Force is understood as process, method, technique, systems approach, planning model, template, research methods, scientific method,

Select one Force and stick to it until you find a better one.

Force is a created process by followers of a cosmology and stories to assist in the human scaffolding, organization, prioritizing, and placement of information. The process or Form is to organize Force to accomplish, something, goal, objective, means, or end.

Force is limited only by the individual’s knowledge and experience in application. Form is also limited only by the individual’s ability to create and apply new combinations to the cognitive scaffolding to Force.

1.3 Force: Direction (D)

Direction (one goal, no goal, many goals)

Derived from Cosmology and Storytelling

1.3.1 Market share

1.3.2 Risk diversification

1.3.3 Profit maximization

1.3.4 Make the CEO look good

1.3.5 Plunder the company

1.3.6 Destroy Unions

1.3.7 Dismantle the middle class

1.3.8 Other

Think of Direction as traveling with a compass and not an absolute road map of the exact route to follow.

Direction is the concept of the general flexible, fluid, ever changing movement of performance and nonperformance toward an outcome.

Force: ADDIE

ADDIE Model is applied as a marketing Cognitive Scaffolding Originally a systems approach applied by US Military for all instruction (ADDIE Model)

Force ADDIE Model: Analysis (A)

1.4 Analysis (Gather information)
1.4.1 Market Research
1.4.1.1 Past, present, and future
1.4.2 National and international
1.4.3 Industry, not-for-profit, govt.

Usually understood as dividing information into parts.

From your Professor’s point of view analysis means to gather information from divided content areas and information sources.

1.5 Force ADDIE Model: Design (D)

1.5.1 Design (Plan) 1.5.1.1Past, present, and future

1.6 Force ADDIE Model: Development (D)
1.7 Development (Test)
1.7.1Past, present, and future

1.8 Force ADDIE Model: Implementation (I)
1.8.1 Do it.
1.8.1.1 Past, present, and future

1.9 Force ADDIE Model: Evaluate (E)
1.9.1 Evaluation (Control)
1.9.1.1 Past, present, and future

1.9.2 Formative

1.9.3 Summative

1.9.4 Other

3. Power: (T&D)


Output

Marketing Cognitive Scaffolding: Power (Timing and Distance)

3.1 Power: Timing and Distance

3.1.2 Right time, right place

3.1.3 Wrong time, right place

3.1.3 Wrong time, wrong place

3.1.4 Right time, wrong place

Other Cognitive Scaffoldings that Can be Applied to determine marketing outputs.

3.2 Power: Religious

3.2.1 God

3.2.2 First cause

3.2.3 Dependant origination

3.3 Power: Philosophy

3.4 Power: Input Process Output

3.4.1 Goals and Objectives

3.4.1.1 Means and Ends

3.4.1.1.1 Ends Justify the Means

3.5 Power: Science

3.5.1 Cause and effect

3.5.2 Repeatable Measurement

3.5.3 Chaos Theory

3.5.4 Space and Time

3.6 Power: War

3.6.1 Military Strategy

3.7 Power: Market Power (Monopoly)

3.7.1 Crime (Not Recommended)

3.7.2 Alliances

3.8 Power: Other