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MARKETING AND STORYTELLING ESSAYS

COPYRIGHT 1996 - 2008
4/6/08

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Goal Setting?


Monolinear Goal Setting

The monolinear strategy of one clear organizational goal that drives planned actions is a derived from an uninformed understanding military strategy. Anecdotally we see successful people in all fields who are driven by a single minded passion to attain a goal. We laud the great business person who dedicated his/her life to start a company from nothing and build it into an international force. We also see this single mindedness in those who we believe to have worked toward evil ends.

Monolinear planning and goal setting has caused the loss of more resources in the history of the world than any other action taken by mankind. During World War II the American military and government was actually not monolinear as we wish to believe today. They did not believe that the War could be won in Europe.

After Kursk 1943 when the Russians defeated the Germans for the second time we determined that Germany and all their conquests could be taken and held by the Russians. The Russians were now a far greater threat than the Germans to the security of the United States. They had the largest army in the world and could attack the USA though Siberia. With our forces in both Europe and Asia and the Russians willingness to sustain huge losses this would not be difficult for military strategists to envision.

Our nonlinear approach was to build, diversify, and protect our industrial strength, create a super weapon before the Germans and the Russians, keep a standing force to protect the USA, and save our Army in Europe if we needed them to return. All this was being done as we demonstrated a monolinear façade of unity and a singleness of purpose. War is deception and post World War II military strategy continued to encourage a monolinear understanding of our actions. Hence when American business and academic leadership through observation and the militaries stated strategic focus was deemed as monolinear they followed. With the continued threat from Russia they could not reveal their real approach to be nonlinear. Marshal Zhukov the great Russian General that won World War II with nonlinear thinking was quickly sent into exile and the monolinear Stalin took credit for the victory leading the nation toward destruction.

With the removal of Zhukov the American military wanted to feed Stalin’s monolinear ego. Monolinear planning and goal setting fails quickly after it is proposed. A single planned goal may appear to have merit but life is more complicated.

American’s real fear of the post W.W.II Soviet Union drove all aspects our society and required a singleness of purpose. The implosion of the Soviet Union and the rise of very strong international competition has changed the focus the military, government, and corporate enterprises.

The change is to cyber warfare, technology, and multi-skilled real time thinking and actions. Corporate America has always followed the military shifts in our society. The focus of a large standing Army to face the Soviet Union has shifted to that of a commercial, outsourced, global enterprise. Those remaining in the American Army must comprise individuals with exceptional ability to learn in real time with an ever expanding foundation of multiple skill sets.

No institution that continues to embrace the monolinear knowledge environment and structure required to face the Soviet Union will survive in the real time fluid digital environment. The higher educational sector is always slow to adopt change without massive government support. The most vulnerable during this change are private Universities without military, government and corporate support. The Universities that cannot change their goals from monolinear to nonlinear will decline.

Nonlinear Goal

Nonlinear University goals are identified from the shift to real life and real time learning. Every aspect of the University moves as a collective in an individual direction. Monolinear philosophy before the digital age would argue that individual action cannot function as a collective. Monolinear proponents would reject the idea that individual efforts can be linked to a single organizational goal. Individual efforts always leads to anarchy and a collapse of the successful collective advantages identified over the last 2000 years.