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MARKETING CASE STORIES

COPYRIGHT 1996 - 2008
4/6/08

 

Hall of Shame


Professors Hall of Shame INDIGENOUS

Professor of Marketing Philip Kotler: Can anyone believe that Philip Kotler wrote all those textbooks? Can anyone believe that he is actually in charge of content?

Professor Theodore Levitt: Can anyone believe that Professor Levitt did any research on his article Marketing Myopia?

Corporate Hall of Shame IMBALANCED

Allstate
Globat.com

Celebrity Hall of Shame INVISIBLE

Academy Awards: Can anyone believe that Hollywood would allow the Academy Awards or any other awards to be fair and honest? There is just too much money at stake.