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PROFESSOR DAVID MORRIS
Ask David Morris.
Internet Marketing Crisis.
Please Contact Marketing and Storytelling.
Support Marketing and Storytelling.
Trends Predictions 2007-08.
My Story Vita.
To Be a Professor

PROFESSORS, STUDENTS, PRACTITIONERS.

MARKETING & STORYTELLING
NONLINEAR INTERNET ASSESSMENT
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OTHER . WEB RELEASES.

QUESTIONS AND ANSWERS TO AND FROM THE MARKETING FIELD.

1996 - 2008
4/6/08

 

 

INTERNET MARKETING CRISIS

A long time ago and a short time ago. In a place both near and far away.

The Crisis is That Corporate Leadership Continues to
Rely on Linear Marketing For a Nonlinear World

Photo of Dr. David Morris

EVERYTHING IS THE APPLICATION OF AN ALPHA AND OMEGA ASSEMBLED STORY

Ceo's Should Know the Answers To These Questions Long Before They Contact Me.

Website

Is the website done outside or inside?
How often are changes made to the website?
Who decides on changes to the website?
What happens to feedback sent to the webmaster?
What type of assessments have been done to the website?
What type of continued assessments are in place?
What computer program is used to do the website?
Have the codes been checked on the website?
Who owns the work on the website?
Who owns the different endings for the company name on web. For example .net .com .info
What web server is used?
 

Nonlinear Marketing on Website
What are the controllable entry points to the website?

For more in-depth Questions

Story Told On Website and On Each Page
Story Assessment Tool

invisible
individual
imbedded
interconnected
instructional
imbalanced
indigenous
intentioned
involved
alpha and omega assembled story

The City of Masters

David Morris Consulting
Storytelling and Internet Marketing

The most neglected area in marketing continues to be the failure to change with the Internet. This has left marketing professors, consultants, and practitioners paralyzed.

Major companies have simply been directed to digitize outdated linear marketing practices on their web sites.

This has now reached the point where firms are going bankrupt because they cannot clearly inform and sell to enough customers through their Internet marketing.

The US Military and select firms have already shifted their Internet marketing to a more effective storytelling approach.

Contact me and we can begin to solve your Internet marketing crisis with an assessment of your site.

The Revolt of the Fisherman

I have found in my own life that it may be impossible to motivate another to take the time required to look at something outside of their set story. I ask my students to give something new or different to them at least 5 seconds. With the idea that one of these will have real value.

I heard an interesting study on Public Radio where a professor found that after a very early age in our lives (and in the lives of animals) that we will not or cannot embrace anything new. The findings were interesting to me because after the age of 20+ we continue to listen to the same music, eat the same foods, and enjoy the same things.
NPR : Does Age Quash Our Spirit of Adventure?

You will probably think I am over stating when I say that I have spent 15 + hours a day for many years to put the websites up and produce the materials. I would say 10 years of work. Countless thousands of hours.

I would also say that this time and effort should mean nothing to anyone but me. Many spend countless hours with activities that go no where. For example a hobby.

To Be in Love at Own Request

1. I suffered so as a learner I wanted to try to make it easier for others to learn.

2. I was born a nonlinear learner and because of this I would seek out and see endless connections. I wanted to create a learning and marketing system that would embrace both linear and nonlinear people.

3. With my very broad education I always tried to figure out if there was an underlying philosophy that drove actions and thoughts. I have found it.

I succeeded at these goals but access has been stressful because of limited resources and the elite story power holders fighting to protect a sinking ship. One of my marketing theories is to go where others do not go. I went on the Internet in 1996 at my university and also with my own site. It took them 10 years at the University to realize that the Internet was a real form of access, so faculty were off.

I knew that in the world most academics were not literate with the computer and website creation. If I could learn this and bring forth my KSAs I would have a big advantage. Thousands of hours were and continue to be put into just trying to do my websites.

I also knew that very few academics, academic institutions, or consulting firms have the money to spend to have someone develop a website with different ideas that are given freely. Academics would also not do this because the Universities do not reward them when applying effort in new forms of thinking and teaching. They were trained to be linear and could not easily develop anything to do with instruction.

When I was a young college student I came back to my town and began to discuss religion with my friend's mother. She was extremely kind to me for many years and very religious. I was not trying to hurt her feelings but rather just sharing what I had learned with her. She began to cry. Cry for me. This was shocking to me. I never forgot this because I would not want to have done anything to cause her pain.

The same is true for you. I do not want to cause you the pain of my work in your life. In terms of the myths the learning of something new is a symbolic death for us. We will fight this because the pain of a rebirth to new and different thoughts gets harder as we grow older.
DM 5/1/07
 

dmorris432@gmail.com
My www.skype.com dmorris693

"Nostalgia is the desire to stay in the time when we were young and the center of our story universe." DM