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MARKETING & STORYTELLING
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PROFESSOR DAVID MORRIS.

PROFESSORS, STUDENTS, PRACTITIONERS.

MARKETING & STORYTELLING
NONLINEAR INTERNET ASSESSMENT.

Introduction to Nonlinear Website Assessment Strategy.
Nonlinear Marketing Website Assessment Theory.
Take Our Nonlinear Self-Test.
Examples of Website Customer Assessments.
From Website Assessment To Actions.

OTHERWEB RELEASES.

QUESTIONS AND ANSWERS TO AND FROM THE MARKETING FIELD
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1996 - 2008
4/6/08

Painting John Gould
 

 

 

INTRODUCTION TO NONLINEAR WEBSITE ASSESSMENT STRATEGY


A long time ago and a short time ago. In a place both near and far away.

Assess Website Marketing Now and In the Future



Nonlinear Website Marketing and Storytelling Assessments

The Internet is nonlinear.
Marketing on Internet websites has remained linear.
Marketing does not work on the Internet.
Website marketing must be nonlinear.

Nonlinear Internet Assessment

If one million searchers go to a website no two of them will view anything in the same way. A few example are suggested below. If you wish to add please e-mail to me. Each of us are complex and nonlinear because of:

Age

Alpha and Omega Assembled Story

Alternative Outlets Available

Analysis Literacy

Art Literacy

Attitudes

Auditory Literacy

Computer Hardware

Computer Literacy

Computer Software

Cosmology

Country of Birth

Design Literacy

Development Literacy

Education Literacy

Evaluation Literacy

Experience in Subject of Site

Fears

Health of Person

Interest in Success

Interest in the Subject of Site

Intuition

Knowledge

Language Skills

Linearity

Location in the World

Media Literacy

Math Literacy

Memory Skills

Music Literacy

Nonlinearity

Previous Success

Philosophy

Reading Level

Reading Skills

Religion

Research Capabilities

Search Strategy

Sex of Person

Skills

Story Held

Time Constraints For Successful Outcome

Time of Day

Time of Year

Time on Computer Before Visiting Your Site

Visual Literacy

Weather

Work History

Writing Literacy


The Linear Ones

Linear thinkers have advocated that human communication and behavior can be controlled. The thesis of this entire site is that stories drive human actions. As humans we have not been historically tolerant of those that have adhered to differ stories. There seems to be several extremes of thinking about competing story holders. One. Those that hold a different story are enslaved and murdered. Two. Those that hold competing stories can be educated, drugged, come to enlightenment over time, and separate the children of different story holder's from their parent's story. Three. Everyone lives together in harmony and shares resources in a fair and individual way. Four. Different story holders verbalize that all others have equal access but then cheat and fight for their own story's dominance. Five. Creation of a new universal secular story called science with mathematical verification separating this story from other alpha and omega assembled stories. Now their are two competing stories, one that may be thought of including all the metaphysical approaches together and the other scientific. The scientific approach is rewarded equally and the metaphysical will decline. Again metaphysical stories cheat and use science to destroy and dominate.

Numbers Crazy

Numbers fundamentalists have attempted to link numbers to both the metaphysical and the secular. The metaphysical in my view stopped trying to link numbers to God. The the metaphysical since World War II have embraced numbers as a form of fair conduct among story holders. This has come to a screeching halt with the recognition that numbers are a form of secular or metaphysical story domination. Many believe that the secular numbers story of science has been a means of selecting out particular story holders. They cheated and changed the rules and although not said has caused a lash back.

Numbers zealots continue to advocate to the social elite their ability to control the wild mob through science. There latest incarnation of numbers is game theory. According to game theory human behavior is selfish and we all act only in our own self interest. To control the other (the mob) there must be mutually assured of destruction. Monopoly is still bad and oligopoly is now the best. All competing enterprises must now be combined into a few oligopolic world players.

The linear ones say they believe that if the numbers come out with some consistency they have been successful in identifying human behavior. The only way they get the numbers to come out is to cheat. The linear numbers advocates call this eliminating variables. The linears have been successful in controlling the story by convincing the the military by making believe. What they do is is to create a fantasy ideal state and then selectively measure against that created ideal. We are then to cow to their so called numbers. Human genius to attain power is undaunted.

Before the Internet

The power elite has been successful at controlling what an individual learns, sees and hears in all public forums. The rewards given to members of the mob are then given to those that have answered the selected questions correctly. The parents of the middle class are now afraid to assist their children in gaining wisdom by sharing their knowledge. When parents attempt to share their children laugh and tell them it is not on the test.

We know our children must succeed within this controlled curriculum. These superficial and linear understandings are those that show up on mass marketed exams. Mass testing assures that learning is limited and focused on training. Train for the test. The mob is being put back into our roll as linear surf memorizers. The children of nonlinear storytelling cultures are dropping out of this linear selection process. The response is and will be more linearity. So more of use will fail into serfdom and blame ourselves.

The Internet

The internet has reintroduced the nonlinear to the masses of the world. This has confused and caused great disruptions to the linear business story model. Organizations have continued to rely on linear methods to attain success through their website's marketing on the Internet. Corporate leadership are well aware that this is an inadequate attempt at marketing. Leadership is alone and all they hear and see are endless linear story solutions. Linear corporate consultants and their university allies will do anything to maintain their power. They will even destroy American business. Story over nation and family. When a stock broker does this to their client it is called churning. It is illegal when identified. Are you being churned?

Let's Continue.

emaildavidmorris@gmail.com