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MARKETING STORYTELLING
BOOKS E BOOKS PLAY
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MARKETING TEXT
ARKAIM MARKETING WARS
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PROFESSOR DAVID MORRIS.

PROFESSORS, STUDENTS, PRACTITIONERS.

MARKETING STORYTELLING NONLINEAR INTERNET ASSESSMENT.

OTHERWEB RELEASES.

QUESTIONS AND ANSWERS TO AND FROM THE MARKETING FIELD.

1996 - 2008
4/6/08


 

 INVISIBLE INDIVIDUAL IMBEDDED INTERCONNECTED INSTRUCTIONAL IMBALANCED INDIGENOUS INTENTIONED INVOLVED
6+ or -3 I's

A long time ago and a short time ago. In a place both near and far away.

The American marketing customer focus has misrepresented its success because they have always failed to include post World War II government and military sector support. Any academic research that has claimed to relate marketing to the success of supported industries and institution is flawed. My own belief is that this was done as part of US Military post war strategy to protect us from the Soviet Union.

Photo of Dr. David Morris as a Young Professor

Marketing and storytelling moves marketing away from its post World War II configurations. Marketing and business must change with the new fluid transformation incorporated by the US Military.

The US Military is the only organization that incorporates change into its organizational structure. Current marketing educational and corporate research and practice was created for a different time. The military remains the leader and director of the structuring of both US educational and corporate resources. You may disagree but where would we be if it were reversed?

WE ALL LIVE OUR LIVES THROUGH STORIES. EVERYTHING IS THE APPLICATION OF A NONLINEAR OR LINEAR ALPHA AND OMEGA ASSEMBLED STORY.

Context

 

Marketing and Storytelling Defined
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Definition

"A nonlinear marketing storytelling approach 6+ or -3 I's to an alpha and omega assembled story. The I's are invisible, individual, imbedded, interconnected, instructional, imbalanced, indigenous, intentioned, and involved. The first story we learn is told through our DNA."  DM 2006

A nonlinear
  marketing 
storytelling approach  6+ or -3 I's  to an alpha and omega  assembled story. The I's are invisible  individual  imbedded  interconnected  instructional  imbalanced  indigenous intentioned and involved. The first story we learn is  told through our DNA. DM 2006

For more definitions look in this website dictionary. Also read "Arkaim Marketing Wars" when you think you figured it out.

A NONLINEAR




DIRECTION


FOUR DIRECTIONS

Definition one goal: Only one established goal.

Definition a few goals: Many separate and competing established goals. 

Definition individualized combined goals: Both of the above.

No goal. Let the garden grow.

COSMOLOGY

There are three general cosmologies of form, force, and power that underlie a way to live our lives. They are monolinear, polylinear, and nonlinear.
 

Definition Cosmology: A COSMOLOGY is a world view or story that drives and explains the origin and destruction of a people and/or the universe.

Definition Different Cosmologies:
 

COSMOLOGY: WAYS TO LIVE OUR LIVES



FORM FORCE POWER


FORM

Definition FORM: All that is known, unknown, perceived, and experienced by yourself and others.

FORCE

Definition FORCE: Common repeating methodology applied as a cognitive structure, system, method, process. (6+ or -3 and ADDIE)



POWER

IMBALANCE, and TIMING AND DISTANCE


 

IMBALANCE

Definition IMBALANCE: Thrown off balance. Not balanced.

TIMING AND DISTANCE

TIMING

Definition TIMING: Right place, right time; right place, wrong time; wrong place, right time; wrong place, and wrong time.

DISTANCE

Definition DISTANCE: Space, proximity, nearness, gap, span, language, science, mythology, story, intellect, religion, culture, family, wealth, emotion, fear, reward, experience, anger, love, age, education

MONOLINEAR POLYLINEAR NONLINEAR

 

Definition Monolinear: Only one accepted established world view of form, force, and power.

Definition Polylinear: Many separate and competing world views of form, force, and power.

Definition Nonlinear: All world views are universalized from infinite combinations of form, force, and power.


 

 



AND

ADDIE

Definition ADDIE: Developed for US military as linear or polylinear and changed to nonlinear as a universal methodology by David Morris.

What should I know?
How do I get started?

How do I do it?
How do I know how I am doing?



Analysis (A) of (ADDIE) Gather Information

Design (D) of (ADDIE) Plan

Development (D) of (ADDIE) Test It, Go back and make changes

Implementation (I) of (ADDIE) Do It

Evaluation (E) of (ADDIE) How well did I do

MARKETING



STORYTELLING

Every collection of people are held together through an Alpha and Omega assembled story, symbol, myths, and fairytales. The power elite apply and withhold resources to keep their story from outside influences.

 

Definition Social Status:

Stories teach us to understand and attain social status through ever changing but screened products and symbol.

The poor want to attain the social status of the rich but they never hear or see the story in the same way. They only identify with the material manifestations.

The poor and those of low emotional social status are more than willing to do the bidding of the story elite. This is usually represented through the destruction of the other story holders or story changers. It is not an accident of history that these people are the military.

Social status in a consumer society is based on consumption inside of an understood and followed assembled story.

Social status in a consumer society cannot be retained without continual consumption. This leads to overextensions and the debt bondage of those who succumb.

Social status has been derived from may other human drives without excessive consumption. Our extreme consumption and social status is relatively new for the masses. The idea had great merit but taken to extremes it takes the place of the path to adulthood and our sacrifice for the other.

Definition Consumption:

Consumption patterns are derived from the story not from previous purchases.

Start with the story and then link consumption to the story.

No one buys a product or service they buy a story that is then linked to a product or service.

Improve the story and the value of the product or service will increase.

Definition Belonging:

All marketing stories are organized into a triad of form, force, and power.

Products and services become a symbol of belonging to a particular story.

We are given or find our role within each story. We all want our story to give to us a special role.

Definition Unique Interpretation:

Never take any action in marketing that you cannot afford to loose 100% of your time and money.

Link the story to the simplest marketing action that you believe will attain desired understanding.

Maintain the story and reapply any marketing action within the context of a story in 6+ or -3 more different ways.

See what others are doing and how you can adapt that to your story and marketing.

No one knows if any story in marketing will work until it is tried on a limited bases. Then it can be changed and then implemented. Story followers are always sure what will and will not work. When it does not a reason it given outside of the story. "They do not appreciate what we were trying to do for them."

The profits generated with in the confines of the story are made in marketing from what others perceive as waste, unwanted, leftover, surplus, unused, discarded, remaining, spare, extra, vacant, untaken, added, outdated, out of date, obsolete, outmoded, old fashioned, superfluous, trimming, rejected.

Always ask yourself what you want to accomplish by applying form, force, and power within the confines of the story.

Definition Exclusion:

Those deemed to be outside of our story are not considered to be human and are unworthy of compassion and access.

 

APPROACH 6+OR -3 I'S

The above process  from cosmology to direction is then overlaid with another process the 6+ or -3 I's of marketing and storytelling. It is invisible, individual, imbedded, interconnected, instructional, imbalanced, indigenous, intentioned, and involved.

The greater number and strength of 6+ or -3 I's the stronger the connection to the story.

I'S


6+ OR -3

Definition of 6+ or -3: Nonlinear organizer.

6+ or -3 is called three of three or a triad. 6 of (6+ or -3) 9 of (6+ or -3) 3 of (6+ or -3) or 693

 

IS THE

Marketing actions that can be taken which represents your greatest chance of success in linking to your alpha and omega assembled story?

It took me twenty-five years to describe marketing and storytelling as invisible, individualized, imbedded, interconnected, instructional, imbalanced, intention, and indigenous.

I would never have wanted my ideas to all begin with the letter I. I believed that it is so confining to use one letter to begin to understand a concept such as marketing and storytelling. It just came to me and I went with it.

The first time I used this as a means of transferring the concept to students I was amazed. It has change the way the story is told and learned in marketing. I am of course willing to change and add to the I's. They do not even have to remain I's. Life is change.


INVISIBLE

Definition Invisible: If any action is recognized or identified it will be far less effective. Even rejected.


INDIVIDUAL

Definition Individual: Each person must be allowed to respond in their own personal and unique ways. Individual may be particular.

IMBEDDED

Definition Imbedded: The story is there and told through its many manifestations. The message of belonging and your roll is imbedded.

INTERCONNECTED

Definition Interconnected: Nonlinear where infinite connections are reinforced and encouraged.

INSTRUCTIONAL

Definition Instructional: All stories are told by adults to teach the young how to live their life.

IMBALANCED

Definition Imbalanced: When out of balance change is the most likely. This is not to suggest that change is good for everyone.

INDIGENOUS

Definition Indigenous: Followers of an alpha and omega story. Generally identified as the group that began with the story and were not converted to it.

INTENTIONED

Definition Intention: What is the reason that something is or is not part of a story.

AND INVOLVED


Definition Involved: Emotionally caught up and a part of the story.

APPLICATIONS

Definition Applications: Knowledge, Skills, and Attitudes that are both known and unknown.

TO AN ALPHA AND OMEGA

Definition alpha and omega: A story that incorporates both the beginning and end of time. Ethnic, religious, clann, clan, tribe, 

ASSEMBLED STORY.

Definition assembled story: All of the accumulated stories, symbols, myths, and fairytales that contributes the way to live your life as a follower of a particular alpha and omega story.

Completing the Circle and Back to Where We Stated Again

"A nonlinear marketing storytelling approach is the invisible, individual, imbedded, interconnected, instructional, imbalanced, indigenous, intentioned, and involved application of an alpha and omega assembled story." 6+ or -3 DM 2006

 




If this seems difficult to master simply start with Form, Force, and Power. Then add more as you grow and learn at your own pace.


 

Marketing and Storytelling Website Assessment Tool
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Nonlinear Marketing Website Assessment 6+ or -3


Conducting a Nonlinear Marketing Storytelling Assessment of Your Organization's Website

Form is Everything Known and Unknown

Controllable Groups 1-3

Assemble all forms of expression under the influence of a story source. (A story source is one of the many supporting representations of an  alpha and omega story.) Perceived to be and not to be marketing.
 

Uncontrollable Groups 4

Assemble all forms of expression and entry outside of the influence of the story source.

Group 1

Determine which forms of your story are the entry points for first time interested outsiders.

Group 2

Determine which forms of your story are the entry points for current and past happy, unhappy, and neutral followers of your story.

Group 3

Determine which forms of your story are the entry point for the current 6+ or -3 most important followers of your story.

Group 4

Determined the exposures and impact of the stories outside the influence of the story source.


Group 1 Entry Places For New Interested Outsiders

invisible

individual

imbedded

interconnected

instructional

imbalanced

indigenous

intentioned

involved

alpha and omega assembled story

Group 2 Entry Places For Story Followers

invisible

individual

imbedded

interconnected

instructional

imbalanced

indigenous

intentioned

involved

alpha and omega assembled story

Group 3 Entry Places For Top 6+ or -3 Story Followers

invisible

individual

imbedded

interconnected

instructional

imbalanced

indigenous

intentioned

involved

alpha and omega assembled story

Group 4 Entry Places For Each Story Outside of Influence

invisible

individual

imbedded

interconnected

instructional

imbalanced

indigenous

intentioned

involved

alpha and omega assembled story

Website Identification Applying CSDADDIE

 

Keep Going Around and Around. Things Change and You get Smarter.

 

E_mail me with questions
emaildavidmorris@gmail.com

 

"The differences among people are story definitions and processes." DM