Ask a Professor


Do you know of any company that has changed its logo or slogan for marketing in different countries?

Many companies do this. They even change brand names. In Europe American candy has different names. Snickers has a different name.

Management - Marketing

In the practice of Management, Mr. Peter Drucker is called The Father of Management who has that title on the practice of Marketing?

For management professors to suggest that Peter Drucker is the father of management is an indicator that their views are very limited. There are many ancient stories that tell how to manage others. I would put forth that one of those sources would be the Bible for the west. The same is true of marketing. DM