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MARKETING & STORYTELLING
Introduction
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Marketing Case Stories.
Marketing Essays.
6+ or -3 I's.
Marketing & Storytelling Dictionary.
Marketing & Storytelling Cosmology.
Nonlinear Organizers.

MARKETING STORYTELLING
BOOKS E BOOKS PLAY
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MARKETING TEXT
ARKAIM MARKETING WARS
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PROFESSOR DAVID MORRIS.

PROFESSORS, STUDENTS, PRACTITIONERS.

MARKETING STORYTELLING NONLINEAR INTERNET ASSESSMENT.

OTHERWEB RELEASES.  

QUESTIONS AND ANSWERS TO AND FROM THE MARKETING FIELD.


1996 - 2008
4/6/08

MARKETING STORYTELLING DICTIONARY TERMS & ABBREVIATIONS

A long time ago and a short time ago. In a place both near and far away.

This Dictionary Supports Terms and Definitions:
Marketing and Storytelling

Photo of David Morris Young Boy on his Rock

Marketing terms and definitions currently put forth by the American Marketing Association AMA support a linear story. Definitions change when our story changes. Words may appear the same to the uninitiated but they now have far different meanings. I will continue to change AMA marketing definitions of terms when they fit into a nonlinear storytelling world view. DM


If you have a particular marketing, business, or other term you would like
redefined please e-mail it to me. I will send it back and post.

WE ALL LIVE OUR LIVES THROUGH STORIES. EVERYTHING IS THE APPLICATION OF A NONLINEAR OR LINEAR ALPHA AND OMEGA ASSEMBLED STORY.

Content

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Academy: An authority designated to vet, clean, and edit journals and texts of unwanted competing stories and symbols. DM

Abundantly Given Marketing Resources: Given to social elite of a story. DM

Adolescent: A state of greed when self is a stronger drive than other. We are all encouraged to remain in adolescents because in this stage of life we consume the most. DM

ADD: Attention Deficit Disorder: An extreme example of the nonlinear forced to require medication by the monolinear. DM

Addiction: The dependence on a substance or action. Addiction is used effectively to sell products. caffeine, sugar, salt are just a few addictive products. DM

ADDIE Model: A Analyze, D Design, D Develop, I Implement, E Evaluate produced, developed and applied by the US Army as a template for all instruction. Changed into a nonlinear organizer by
David Morris

Advertising and Storytelling: Those in advertising will say and do anything that supports their alpha and omega story. DM

Advertising: Form of communication believed to influence people to make a purchase decision. A form of communication. A delivery system for a story or stories. DM

Age: Age impacts all decisions in all aspects of life. As we move through our story we gain new and different insights. DM

Aikido: Defend and move danger out of your circle above, below, and around. I think I am right.

Algorithm: Sequence to attain a goal.

Allegory: A story where the real meaning is represented behind what is told.

Allowances: Money given or saved to encourage a purchase decision.

A long time ago and a short time ago. In a place both near and far away: A beginning statement that a marketing story is about to begin. DM

Alpha and Omega Assembled Story: (AO) A story that incorporates both the creation and destruction of the world. Science, Christianity.

Alpha Leader: A single person designated to guide fellow story holders. Theory W created by David Morris. Way of the Corporate Warrior

Alpha Story: A creation story from which all contributing stories must be derived. When the alpha story is changed then all contributing stories change and follow. DM

Analyst: Those selected that are paid or unpaid by the story elite to interpretate everything not allowing for individual story thought. DM

Analyze ADDIE Model: Gather information on self, competition, and others from which it is believed a more informed decision may be made. Analysis leads to Design.

Ancient Tea Road: From China through Russia. Not revealed to Western society to keep our story in tact. We continue to just push that civilization developed, grew, and prospered on the Silk Road.
Ancient Tea Route: Trade route from China through Russia.
Ancient Trade Routes: The movement of goods has continued over time. These routes may easily be revived. Ancient Tea Route Marketing Warriors E Book DM

A-Phase Marketing: Accepted practices that fit into and reinforce a particular story.

ARCS: A Attention, R Relevance, C Confidence, S Satisfaction developed by John M. Keller as a common motivation model for the US Army. Changed to a nonlinear organizer by David Morris

Arkaim: Ancient city in the steppes that demonstrates a settled life where earlier it was believed to be nomadic.

Art Marketing: A medium for power to express and reinforce their story. DM

Assembled Story: Group of stories, symbols, myths, and fairytales that support a common story. DM

Asymmetric Marketing: Marketing against overwhelming odds. An application of marketing that is build on an underlying story.

Asymmetric Marketing and Storytelling: Great AO stories have always been asymmetrical in the unseen wisdom that is available to individuals.

Attention: ARCS Motivation Model. Must gain and regain attention to begin to motivate anyone. Change, surprise.

Attention Deficit: The consumer society strives to create individuals who are unable to control their linear consumption.
 
Attitudes: Feelings toward something. Positive, Negative, Neutral.

Axis Mundi: A central point on the earth.

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B

Baby Boomers: A story that describes a particular group of people born right after World War II in the USA. DM

Bad Marketing: Anything that challenges our story and symbols. DM

Bate and Switch: Get the customer to come to the store for a bargain. When they get to the store it is not there. They then attempt to get the customer to buy a more expensive item.

Brain Plasticity and Storytelling: It is not so strange that the neuroscientists have no clue that plasticity comes through the change in alpha and omega stories. They are linear thinkers trying to think of the nonlinear. DM

Beginning of Time: When the world began is always framed within a story.

Behavioral Economics: Psychopaths always behave in a rational self interested way. DM

Behaviorism: A story that individuals and groups can be moved to actions through positive and negative rewards. Stimulus Response

Belonging: Identified with and as part of an assembled story. DM

Big Bang Theory and Marketing: Story that the universe is expanding. Some believe that it will expand and then contract.

Bill Boards: Form of advertising where a picture is displayed to influence the sale of a product or service. A form of communication. A delivery system for a story or stories. DM

Black Market: Transactions done outside of societal norms. Often not legal.

Blood Diamonds: Revenue gained from the illegal sale of diamonds to support revolutionary movements. Impossible to stop and to tell the difference between blood diamonds and legal diamonds. It is said that the legal trade in diamonds also buys and sells blood diamonds.

Bondage Marketing Resources: Acquired to put competing story holders into debt bondage. DM

B-Phase Marketing: Changes in a particular story that are brought from outside or in times of war that are then viewed as part of that story.

Brand: A means of connecting a story and symbol with a product or service. DM

Branded Commodity: The creation of a commodity that is branded to appear to be unique and more valued to the customer. Low cost of production. High cost to consumer.

Brochures: A form of communication. A delivery system for a story or stories.

Bullying and Marketing: Bullies are young individuals and groups that harass, ridicule, and injure anyone they deem to be outside of the norms of the dominant story. In the USA these norms are frequently determined through peer consumption patterns.

Bundling: Putting two products for sale together at a lower price for the combination. Good way to encourage a sale and sell slow moving products.

Business to Business Marketing: A created form of marketing specialization by taking the same linear approach and changing three words to business to business.

Buying Habits: Routines developed and reinforced through marketing by the story elite.

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C

Call to a New Life and Marketing: Human development is viewed as a progression of the death of an old life to the birth of a new life.

Cannibalization Marketing: Using your own new products to replace your old ones.

Capital Goods: Goods that are used to produce something.

Cartography: The art of map making. Maps always support a story.

Case Story: Nonlinear form of learning that expands thinking without expanding content by applying a story. Marketing Case Stories

Case Study: Linear form of learning that can only expand by expanding content.

Cause and Effect in Marketing: When something happens it is for an identifiable reason. Monolinear

Cell Phone: An extremely dangerous devise that may destroy human health and bring about famine. If the theory about bees and cell phones is correct and we do not eliminate cell phones we are done.

Celtic: Pronounced and can also be spelled Keltic. Peoples of the northern route.

Celtic Christianity: Form of early Christianity outside of the authority of Rome. The first Christians in the first century Ireland were from the Church of the East.

Celtic Circle: Nine interwoven circles in a circle. Three different sizes inside. Symbol of marketing as storytelling. Trademark of David Morris

Celtic Dagger: A weapon that is not identifiable. Read "Arkaim: Marketing Wars." MARKETING TEXT ARKAIM MARKETING WARS

Censes Marketing: Market segmentation to determine the make up of a group of people applying censes data.

Change: All humans resist change. Even me.
 
Channel: Movement of products from creation to final sale. I would also add repair as part of the channel.

Channel Member: As a product moves from creation to final sale each separate function is represented as a channel member. These functions are determined by the political and military sectors.

Channel Ownership: The ownership of each function in the channel. Moves from total ownership by one firm to each channel function owned by separate firms. The government and military direct this activity.

Check list: Observable conditions without an interest in the context.

Chieftain: Leader of an Irish clann. Clann with nn is Irish spelling.

Chivalry: A code of warrior conduct that separates humans from the animals. When humans return to the animal often the stories of chivalry bring them back.

Christianity: A religious belief system where God takes a human form. A religion that challenged the Jewish view of God as law giver. Christianity focuses on love by living through Jesus. DM

Clan: Scottish spelling for kinship group.

Clann: Irish spelling for kinship group.

Clann Marketing: Transaction derived from trust and the benefit of all members. All clann members are punished collectively for the sins of one member.

Clann Marketing: Broad range of learning and understanding. Thought to be represented by the liberal arts.

Climate Change: The greatest impact on marketing in the entire world today.

Coded Story: Instinct.

Cognitive: Thoughts.

Cognitive Loneliness: Form of timing and distance.

Cognitive Intelligence: Intelligence related to the mind.

Common L
aw: Laws derived from actions taken in previous cases that are called precedent.

Communication: Impossible. To forgo self and attempt to enter the (I call it story) of the other with positive intentions. To allow the other person to have a different point of view. Especially not to translate things that are said in a way that we believe to be negative. Ask for clarification first. We can try. DM

Compassion: To try to see things from the point of view of the other. This is not limited to humans and animals. DM

Competition: Other story holders. DM

Competition Drives Down Price: Not true. Canada, Australia, and Russia entered the world wide diamond market and their pricing has not moved down. They do not want to kill their golden goose. DM

Competitive Storytelling Analysis: An assessment of stories held by different people. This can be made of current and potential customers. DM

C
omplexity: Intricate and difficult. (often created as a form of protection and security DM)

Complex Systems: Systems are only complex to linear thinkers. DM


Computer Models: A big monolinear joke.

Confidence: ARCS Motivation, Confidence in self and the person attempting to motivate.

Consumer Behavior: An attempt to link customer actions with a story put forth by the field of psychology.

Consumer Marketing: A created form of marketing specialization by taking their same monolinear approach and changing one word to consumer.

Consumer Society: A story where individual and collective consumption of mass produced products are dominant. Differentiation and obsolesce is created and has little permanent value. Consumption is increased to the detriment of all participants.

Consumer Theft: Customers stealing from business.

Consumption: All human consumption is controlled and manipulated to enhance the power of the story elite.

Consumption Patterns: Consumption patterns are derived from the story not previous purchases.

Context: Actions dependent upon particular or general understanding.

Controlling Consent: Personalized meaning is prohibited.
 
: A granted monopoly by government.

Core Values: Values that are without compromise by story holders.

Corporate Culture: The dominant story held by members of a firm.

Corporate Marketing: Marketing without concern for humans.

Corruption: Changing numbers to fake results to gain rewards.

Cosmogony: I have to look up. Maybe you can help me with this?

Cosmology: A world view or story that drives and explains the origin and destruction of a people.

Coupons: Money created by a firm that can be redeemed through that firm. Often used as a factual but not truthful marketing tool with very few customers benefiting. Factual But Not Truthful.

Covenant: A contract between a story and story holder.

Created Additional Charges: Adding costs to the customer for phantom activities.

Creation Myths: Different stories of how the universe came into being.

Creativity in USA: Belief that new insights and a break through comes from doing things in different ways.

Creativity Outside of USA: Belief that new insights and a break through comes from doing things the same exact way as it was done in the past.

Criterion Based Testing: Testing to assure that a person has performed to a determined standard. Take the test until you attain the criterion.

CSD: Cosmology, Storytelling, and Direction. Changed to a nonlinear organizer by David Morris. Combined with DADDIE. Nonlinear Organizers.

Culture: The accumulation of a society's stories.

Customer Focus: Propaganda that was created in the USA to fight the rise of the Soviet Union.

Customer Satisfaction: The relationship between the organizational story and the story held by those that do business with that firm.

Cyber Geography: New area of geography that identifies and organizes stories in cyber space. I cannot tell you too much more because I do not know.

Customer Service: A organizational group that assures the least amount of money and resources are returned to unsatisfied customers.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

D

DADDIE: I added D direction to ADDIE. Changing it to a nonlinear organizer. David Morris

Darwinism: This can be a very brutal concept when some person or group gets the idea that they are the fittest.

Database Marketing: Collecting and applying information to marketing decisions. Data is gathered and saved that only supports an AO story.

Debt Bondage Marketing: A means of enslaving other story holders.

Deduction: Starts with a hypothesis and attempts to prove or disprove.

Deity: A god or goddess.

Delicate Balance of Terror: Cold war concept. Reduce war by giving incentives not to attack. Escalate mutual destruction. "Does not work because it is a human trait to destroy our self to prevent the other from surviving. The great story of India Mahabharata shows this human frailty." DM

Demand: The story that the reaction of a market to a product's price and number of units to be sold can be determined at a moment in time. This is a flawed concept because there are factors that are not incorporated, known, or agreed upon.

Descartes Ren: Discourse on Method" written 1637. Founding principles of Western science.

Design ADDIE Model: Another word for plan. It is a better word than plan because it can be applied to a broader range of actions.

Destruction Myths: Myths connected with the destruction of the world.

Determinism: All actions and acts come from another source.

Develop ADDIE Model: Test on a limited bases. Better to test than to expend all the resources that would be required to implement.

Diamond Cartel: Controls the supply of diamonds. Controls their dealers. Controls pricing that everyone has to pay. Controls the quality of diamonds that are sold. Controls many nation states. Enslaves and pays very little to their workforce. Exposes their workforce to environmental disasters. No safety standards. Controls marketing outlets. Influences the outcome of wars. Controls diamond resale markets. Fixes price.

Diamond Market: Diamonds have the greatest mark up from production to the final sale. A one carrot high grade diamond costs about five dollars to mine and cut but it may sell for twenty thousand dollars. Read the book "Glitter and Greed" if you want to learn how the most effective marketing in the world works.

Diamond Marketing: Diamond marketing makes people think that diamonds are linked to love and social status. Marketing tells future husbands what they should pay in relationship to income. Diamonds are said to be an investment in the future. It is a long way from 5 dollars to 20 thousand dollars. Diamonds are passed on in the family. This is true. Armed guards create an illusion of value. Those in the diamond business are the true geniuses of the world.

Dictionary: A means of changing and eliminating words to transform or modify a story. Linear marketing dictionaries are the reason for this dictionary. I have asked the American Marketing Association AMA to include these definitions next to their terms. No response. DM

Direction: Goals are too precise and I prefer the concept of direction. This allows for much more flexibility of movement. Goals confine actions to a narrow set of behaviors.

Direct Transfer: What is learned is exactly what has to be done.

Discounts: A story that creates and supports the illusion that a price has been reduced. A reduction in price is a reduction of price not a discount.

Disenfranchised Marketing: People that are the most likely to embrace a new consumption story. This is why the disenfranchised are the most threatening to the social elite. As long as the disenfranchised are convinced that their plight is a personal failure they are subdued. You did poorly on the SAT exam because you are stupid. Not because the exam punished creative thinking.

Distance: Distance is a factor in outcomes. There are all types of forms of distance. Space, proximity, nearness, gap, span, language, science, mythology, story, intellect, religion, culture, family, wealth, emotion, fear, reward, experience, anger, love, age, education.

Distribution: Moving resources and products that support the capacity of a story to give rewards. Same as channel.

Divination: Foresight.

Divorce: A means of forcing the male to pay for two or more wives and his children.

Downsize: Make the company smaller. Generally thought to be reducing the workforce. This fixes nothing in the long term.

Duality: Two.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

E

Economic Genocide: Changing an economy to destroy it.

Economics: A story that adheres to the flawed concept that there is a mathematical method to predict and influence the finances of a firm, nation, and the world. This is factual but not truthful because the ideal state is a just another story. Another questionable part of economics is that they eliminate factors identified by other stories and suggest they have no influence.

Editing: A means of monitoring and changing meaning.

Educational Marketing: A created form of marketing specialization by taking their same monolinear approach and changing one word to education.

Elites: Concentrate wealth.

Emotion: Actions derived from human stories.

Employee Theft: Employees stealing from a business.

Empty Promises: I would think that this could be tough. For example, this goes back to communication. Was it promised the way I thought it was? DM

End of Time: The end of earth or the universe as we know it.

Epiphany: Sudden unexpected insight.

Eschatology: The end of the world.

Ethnocentric: Better thought of as story centric.

Ethics: A story created as an alternative to a religious philosophy directing a way to live life that is generally thought of as secular.

Etiological Myths: Explains origins that are not deemed scientifically derived.

Evaluate ADDIE Model: What happened? Two forms of evaluation formative and summative.

Evil: A story that explains the human condition. All are capable of doing evil to other story holders. Religious belief often depicts evil as a separate counterbalancing force. Current Western secular thinking is that evil is some kind of deficiency in our genes or social institutions.

Exams: Test scores numbers must increase. Only teach for the exam. Everything else is out.

Exchange: The power the story grants to its followers to acquire resources.

Exclusion: Stories exclude from within but they are far more exclusionary to the other.

Export Marketing: The finished products that countries export are those that are the best that they have to sell. Shipping costs are the same whatever the quality of the product. For example the best Russian vodka is not consumed by the Russians.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

F

Factor Analysis: Please, it the story that determines variables. Anyone can say anything.

Facts: What we believe to be true from our story at a moment in time.

Factual But Not Truthful Marketing: A story that identifies the concept that only a small amount of information is shared in marketing. If all information was shared the purchase would not be made by the customer. Factual But Not Truthful.

Fairies: Irish mythic group the Tuatha de Dannan.

Fairytales: A story believed to have never happened.

Fear Marketing: A dominant story that excludes women from story holders.

FFP: Form, Force, and Power Changed to a nonlinear organizer by David Morris

Fluid Marketing: Storytelling approach following a change in military focus.

Financial Resources: Money, stocks, bonds, and other forms.

5Rs: Marketing, Human, Physical, Intangible, and Financial Resources all flow from a story.

Flood Story: A large number of people are killed by water.

Folktale: Story linked to all cultures.

Force: Process, method, methodology, scientific method, system, systematic.

Form: What is known, unknown, and not knowable to a story holder.

Formative: Evaluating all the time.
 
Founding Story: The story imprinted on the organization by the founder.

Four Noble Truths: (Buddhism) There is suffering, desire causing suffering, Cure for suffering, give up desire.

Four P's: A created story applied by marketing academics that has no relation to marketing practice. Its goal was to create college graduates that are uneducated consumers.

Free Market: Individuals strive for personal self interest and gain.

Free Trade: A story in lieu of military conquest that is used to convince the weak, and poor to open their markets and prosper.

Fun: Simple life experiences. DM

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G

Game Theory: Individuals are selfish and isolated. Anticipate actions of others within a system. Mathematically you and your enemy will develop and use the exact same strategies. Fear and self interest.

Generic Brand: Usually produced by a branded product firm to assure the sale of less expensive forms of their product. 

Genes: Cells choose and edit DNA depending on the environment that is acting on the cell.

Gentleman: A gentle man.

 Geographic Information: Very important when subsumed into a story. Geography always supports a story. Current monolinear marketing has no clue about geography.

Geography: Supports origin and political stories.

Geomythology: Myth or folklore that include a geological or astronomical beginning.

Given and Taken Marketing Resources: Carrot and stick.
 
Goals: Ends, Outcome, Direction, Mission, Outcome Only one established goal. Many separate and competing established goals. All goals are both individualized and combined. No goal. Let the garden grow.

Goddess: Woman as deity or deities. Connected with nature.

Gold: Wealth identified within stories.

Good: All actions and non-actions that support our story.

Gun Marketing: Stories are protected and expanded with and by the gun.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

H

Hero: The hero is the person that sacrifices themselves for the benefit of the larger group. In particular women and children. In Greece the mythic hero was viewed as being very physically large. This may be a reason why larger people are more revered.

High Context Story: Meaning is found in the individual's relationship to the story.

Historic Accident: A change in story that occurs outside of the control of the story holders.

Historic Loss: Millions of things are lost, forgotten, or destroyed that were once known. Each is connected with a fallen story.

History: Constantly changing and determined by current story holders.

Holiday: Means of enhancing sales and consumption. Changed to optimize sales.

Holidays: Supports stories.

Hollowed Out: An ideology proposed by Milton Freedman that all aspects of a society are turned over to the private sector.

Honesty: To live the life that you advocate. DM

Hospital Marketing: A created form of marketing specialization by taking the same monolinear approach and changing one word to hospital.

Human Geography: Different forms of segmentation which are applied to marketing.

Human Resources: People.

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I

Ideology: Secular belief system.

Illegal: Consumption or sale outside of the story power.

Illegally Addictive: Unacceptable within the confines of a story.

Illegally Addictive Marketing: Addictions that do not fit into a story are punished by story holders.

Images: Change in the interpretation of any story in relationship to the story that is held and delivered.

Imbalance: Off balance. Idea from Aikido.

Imbalance in Marketing and Storytelling: Out of equilibrium. 6+ or -3

Imbedded in Marketing and storytelling: This is a extremely successful form of marketing. Marketing that is not identified that is separated from the story as a deception to fool customers into believing that a product is sold on its own merits. 6+ or -3

Imbedded in Movie: Marketing of products becomes a part of the movie. Often not recognized by a large number of viewers.

Implement ADDIE Model: Do it. Implementation must be thought through. When and how much at a time.

Imprinted: A story that becomes the foundation of thinking.

In balance: In equilibrium.

Incorporated Change: Structure within the US Military that allows them to change and adapt.

Indigenous in Marketing and Storytelling: Stories are held to separate and maintain power by a self identified group.

Individual in Marketing and Storytelling: All human understanding is individualized. We may collectively like or dislike but the reasons are far different. 6+ or -3

Inductive: From gathered and non-gathered experiences a combining thought is believed to be found.

Industrial Classification: Data, People, Things created by US government to classify jobs.

Information Warfare: The application of all forms of data and data delivery around the concept of warfare. I do not know if they have effectively applied cultural poetry forms and stories to warfare.

Input: What is applied to attain a goal.

Input Process Output: Systems approach. Includes a feedback loop.

Instinct: Our first story.

Instructional Design: www.digitalinstructionaldesign.com DM

Instructional in Marketing and Storytelling: Teaching. 6+ or -3.

Instructional Design: A systematic approach to instruction.

Instructional Marketing: Stories are told to reinforce and teach the story held by power.

Instructional Systems: Same as Instructional Design.

Instructional Technology: The relationship between people and machines to improve learning.

Intangible Resources: Resources that are not concrete. stocks, bonds

Intelligence Analysis: Flawed concept of gathering information and adding probabilities. Gathering information from individual information does not assume the skill of combining and selecting.

Intelligent Evil: Evil is as dominant in the intelligent of the world.

Intentioned in Marketing and Storytelling: Meaning of creator. 6+ or -3

Interconnected in Marketing and Storytelling: Marketing actions are expanded and interconnected applying 6+ or -3.

Interest Rates: Manipulated to try to stabilize an economy and reinforce a story.

International Marketing: A created form of marketing specialization by taking the same monolinear approach and changing one word to international.

Internet: World wide web. A form of communication. A delivery system for a story or stories.

Invisible in Marketing and Storytelling: Not identified by customers.

Involved in Marketing and Storytelling: Emotionally caught up and part of the story. 6+ or -3

Irish Marketing: A marketing and storytelling approach derived from Irish and Celtic history and stories. Looks for and puts forth a positive approach to individuals.

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J

Jingoist: Super nationalist story holder.

John Nash: Nash Equilibrium moves to a balance of equilibrium. Any interaction of selfishness leads to a superior outcome. Rational choice is to always betray the other person. Everyone is suspicious and distrustful of the other.


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

K

Kairos: From the Greek meaning the right time and opportune moment. An opening for success. Wikipedia The first time I saw this word was in June 2006. I wonder why?

Keltic: Preferred spelling and pronouncing of the word.

Kindred: Irish kinship group.

Kinship Group: Family group derived from mother or father's linage. Determines obligations and actions to be taken by members.

Kn
owledge: Data, information, stories.

Known Marketing: What is individually and collectively believed by story holders.

KSA: Knowledge, Skills, and Attitudes. Changed to a nonlinear organizer by David Morris.

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L

Lake Baikal: Largest, deepest, fresh water lake in the world located in Russia. Many different life forms.

Lake Uvildy: Lake outside Chelyabinsk, Russia that is known for its curative powers. I have been there many times.

Law Marketing: Created to support and punish different story holders.

Leader: One of the three roles that we assume at different times. Theory 'W' Leader, Trusted Follower, Support Staff
DM 1986

Learning to Learn: Until we learn how to learn we are only temporarily trained. Great stories teach us to deal with the continual unknown and teach us to learn to learn.

Legal: Within the acceptable framework of a story.

Legal Addiction: A vast number of food products that are sold have additives that are addictive. This increases the chances of the customer returning to buy over again.

Legally Addictive: Acceptable within the confines of a story.

Legally Addictive Marketing: Sugar, caffeine, salt, additives, fats, alcohol, and many more.

Legend: Story that may or may not be true for story holders.

Life Cycle: From biology the idea that a product is born, grows, declines, and dies.

Limbic Brain: Fight or flight. Linked to marketing decisions that are derived from primal fears.

Limited Warranties Marketing: A means for sellers to curtail a companies obligations to consumers. Most consumers misinterpret the concept of warranty as something in their favor.

Linear Orientations: market oriented, solution oriented,  process oriented, context oriented, aspect oriented, subject oriented, semantic oriented, language oriented, agent oriented, performance oriented, procedure oriented, structure oriented, access oriented, hypermedia oriented, object orientation, goal oriented. Please help me to add to and figure out these above definitions. I will put in this dictionary with your name.

Line Extension Marketing: Same product in a different form.

Local Myth: A story of how a local group came into being.

Location: This is a critical aspect in how we live our lives. The internet has attempted to change this by removing the constraints of location.

Logic Marketing: A story that professes that a particular form of thinking leads to reasoned decisions. Never true.

Logistics: Same as Place in the 4Ps. Physical distribution of products.

Loss Leader: Bring the customer to the store by selling a product below expectations. When the customer comes to the store it is thought that they will buy other items. Many times the store does not loose money on the so-called loss leaders. It is a promotion paid for by the product producer.

Love: Is the willingness to sacrifice your life for another?

Low Context Story: Meaning is directly found in the story.

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M

Macromarketing: Definition and research derived to reinforce the dominant story of secular macroeconomics.

Magazine: Form of communication defined by story holders.

M&S: Marketing and Storytelling.

Many Ways to Sell the Same Thing: The best I have seen is Arm & Hammer Baking Soda.

Maps Marketing: Reinforces, tells, creates, and supports stories. Maps are not the same. Each story impacts maps.

Market Democracy: The idea that people express their will through markets. Markets then become a form of consent.

Marketing: Connection of material symbols to elite power. A story that proposes that the future is predicted and answered through statistically derived incremental questions.

Marketing Created by Military after World War II: Visible, collective, obvious, separated, mindless, in balanced, and universal.

Marketing Concept: Marketing is a means of distributing resources to followers of the dominant story. The AMA would define it as filling the needs and wants of customers.

Marketing Exploitation: Overselling, selling same product as different, Selling products that will fail, blaming the customer for product nonperformance.

Marketing Myopia: Famous marketing article by Theodore Levitt that was not historically derived. Example of the power of a story over research findings and my first exposure to contrived marketing.

Marketing Propaganda: Consumption to destroy consumers.

Marketing Storytelling: A marketing storytelling approach must be invisible, individual, imbedded, interconnected, instructional, imbalanced, indigenous, intentioned, and involved. 6+ or -3 I's

Marketing Storytelling Research: Different forms of research applied from the perspective of a story holder or non holder.

Marketing Theory and Practice: A controlled, deceptive but necessary Post World War II methodology that was created to fight communism.

Marketing Wars: The wars between different stories for dominance.

Market Power: Blocking resource allocation to competing stories and story holders.

Mass Target Market: Everyone is a potential customer.

Mathematical Management: Numbers to drive behavior. People lye and cheat to keep their jobs.

Materialism: Everything can be explained through the reality of physical matter. (Monolinear concept DM)

Matrilineal: The linage of the children is through the mother's line and family. Naming of the children through mother.

Meaning: Human meaning is individualized. We always attempt to universalize. (Meaning is found in our story.
DM)

Media Kit: How much is charged to advertise to put forth a dominant story in a particular resource. Magazine, TV, Radio, Journals

Medium is Not the Message: Only the story is the message. The medium can change the message by applying constraints to a story.

Memorization: A concept taken to extremes is applied by power to control thinking.

Metaphysics: Another world. Also used to describe religion.

Method: A repeating sequence of actions to move toward a direction.
 
Micromarketing: The influence of competitive stories on individuals and groups applying microeconomics.

Middle Class: Story holders included in the resource allocations of the social elite as a buffer to the poor.

Military: Protects stories with violence and threats of force.

Money: A tool of the social elite to support a story for the middle class that paper is a medium of exchange. Many other forms.

Mono: One.

Monolinear: A single form of a story applied to the organization of the concept of marketing. Only one accepted established world view of form, force, and power.

Monolinear Process: A single sequence of actions taken to attain an independent outcome. Procedure, method, step by step, formula, unambiguous rules, inducers.

Monopoly: The absolute authority of a story.

Mother: Feminine. Creator of life.

Motivation: Influencing self or others. ARCS Model. John M. Keller

Multiple Target Markets: More than one target market. Not one form of AMA marketing suggests that story holders may be targeted.

Music: A form of communication created by different story holders.

Myth: Guide posts to identify and participate in the changes in the stages of from death to life.

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N

NAFTA: A trade treaty that removes barriers between USA, Canada, and Mexico.

Names Marketing: All are symbols of a connection with a story.

Narrative: A fancy word for story.

Narrative Themes: There are many themes that are identified in assembled stories to support an alpha and omega story. There are hundreds of narrative themes such as love, hate, revenge, search for father, the hero.

Natural Selection: Traits that are adapted to an environment therefore ensuring survival. (Darwin)

Nature: A story that includes all life within their symbols.

Negative Liberty: Destroy elite institutions and allow the individual to be independent in the market place. Choosing independently what they wanted from the market place.

Needs and Wants of Customers Marketing: All customers want to express their place within a story through the creation, expression, and production of resources. Needs and wants are rewards for following a story.

Neo Conservatives: USA has an obligation to create free countries. Free is understood as markets without constraints.

Neuroscience: Study of the brain and human behavior.

Newspaper: A form of communication. A delivery system for a story or stories.

Nonlinear: Each action opens infinite possibilities of what may happen next. All world views are individualized and combinations of form, force, and power.

Nonlinear Organizers: I have created and applied many nonlinear organizers in my work. The difference between monolinear organizers and a nonlinear organizers is that the monolinear organizers moves in lock step and are unforgiving. Examples of organizers I have changed to nonlinear are 6+ or -3, DADDIE, Form Force and Power, and ARCS. Nonlinear Organizers.

Nonlinear Process: The application of nonlinear organizers as a process to combine process, resources and content. Procedure, method, step by step, formula, unambiguous rules, inducers.

 
Nonlinear Transfer Training: The application of what is learned in marketing to actions that do not yet exist or have been applied.

Nonprofit Marketing: According to me there is no difference. Created by marketing academics and consultants to make money.

Norm Reference Testing: Testing to identify differences in those taking the test. Created during World War I to place and train soldiers.

Northern Route: The trade route from China to Europe through Russia. Why did you never hear of this before? I just learned in 1996.

Nostalgia: The desire to return to the times when our stories became fixed.

Numbers: To identify and link everything to a simplified number system.

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O

Objective ABCD: (A) Audience: Who?

Objective ABCD: (B) Behavior: What do you want to accomplish?

Objective ABCD: (C) Condition: Restrictions?

Objective ABCD: (D) Degree: To what extent and period of time? (ABCD not mine)

Objective Truth: Experiment, Rationality, Precisions, Impartial, Fairness, Science. Just a competing story.

Objectives: Means (Instructional Design Model ABCD) I have to look up the reference.

Oligopoly: A few sellers of a product.

Opening and Closing: All life is perceived as the continual opening and closing to new forms. Mythic and religious symbols represent this concept. Birth to death are perceived as continuous opening and closings. Each leading us closer to the Devine.

Oral Tradition: Experience and history are transferred through language.

Organized Crime: Adds significant costs to consumer, military, and government purchases.

Origin Myth: A story of how the world and universe were created.

Other: Those outside of our story.

Output: The outcome that happens from input the combination of materials and their organization or process.

Outside Sources: Influence and change outcomes can be determined through numbers.

Over Charging: This is a very common practice that when found can be easily blamed on other reasons. Always check. Big companies and universities are constantly overcharging.

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P

Paranoid: A person that believes that both their fellow story holders and other story holders are out to get them.

Patrilineal: Linage of the children is through the father's line. Naming of children through father's family name.

Patrilineal and Matrilineal: Society where both mother and father's lineage are combined. Naming of children changes from mother to father with birth order.

Perception Management: Others are out to get you.

Personal Selling: Person to person with some form of transfer. A form of communication. A delivery system for a story or stories.

Phases of Life: Death, Born, young, adult, death.

Philosophy: Way to live our lives. Another term for stories.

Physical Geography: The physical resources of the world.

Physical Resources: Land, buildings, equipment.

Pin Up Girl: WW II female fantasy pictures for soldiers.

Place: Another name for distribution.

Poems: Nonlinear form of communication. Example
When the enemy advances, withdraw; when he stops, harass; when he tires, strike; when he retreats, pursue. Mao Tse-Tung

Poetry: A form of story interaction with limitless interpretations.

Poly: Many.

Polylinear: Competing story forms applied in marketing. Many separate and competing world views of form, force, and power.

Polylinear Process: Competing monolinear sequences of actions taken to attain an independent outcome. Different acceptable processes to attain and individual outcome.
Not too many allowed to flourish. Procedure, method, step by step, formula, unambiguous rules, inducers.

Poor Marketing: People that are the likely to embrace a new consumption story. This is why the poor are threatening to the social elite. The poor are always given an enemy to blame by the story elite. This makes them happy.

Positioning: Flexible image creation through stories, deeds, or propaganda.

Power: Timing and distance.

Precognition: Seeing the future.

Price: The relationship between the story told and the value of what is sold. The price goes up or down in relationship to the effectiveness of the story that is told.

Price Fixing: Differences or similarities in a price charged because it has been agreed upon among sellers. Against the law in the USA only if competitors discuss the changes in price.

Price Marketing: How much a story is held by a firm at a particular time.

Price Matching: When a competitor has a sale the customer can bring their flyer to their store and they will then sell it to the customer for the same price. This keeps customers from switching to another store.

Probability: An attempt to enhance a story by suggesting that there is a mathematical method that can be applied to actions. The chance that an action will occur. Forgetting the adage that a miss is as good as a mile.
 
Process: Sequence of actions taken to attain an outcome. Procedure, method, step by step, formula, unambiguous rules, inducers.

Product: New Product Development: Adding symbols that support a story.

Product Minor Changes in a New Product: Insignificant and very little changes in the production cost of product (symbol). Changes in a current symbols to differentiate and sell to different targeted story holders.

Product: Significant Changes in a Current Product: Symbols that already exists but undergo radical change.

Product: Totally New Product: No symbol like it before.

Product Line Extensions: Bigger or smaller of different products derived from of the same products. This can be represented externally or internally. Big cans and little cans of fruit.

Product Marketing: A symbol perceived as having temporary value that supports a dominant story.

Product Mix: An attempt by a firm to create new products with minimal change.

Product Mix: The relationship between the story and the different products that are sold.

Product Symbol: Products are connected through a symbol of belonging to a particular story.

Promotion Marketing: Bill boards, point of purchase, personal selling, sales promotion, radio, magazines, newspapers, film, internet, public relations.

Propaganda: The willful manipulation or destruction of a story's symbols to maintain the power of the story elite.

Propaganda and Storytelling: Propaganda is the manipulation of another story to transfer power to your own story.

Proportionality Bias: Within different stories different values are given to the same actions.


Public Relations: The hiring of a firm to organize and change a story to transfer power away from others. An advanced form of human manipulation. A form of communication. A delivery system for a story or stories.

Public Relations and Storytelling: A manipulation to attain story power.

Pull Strategy: Consumer demand within a story forces a product to be included in a channel of distribution. This demand can be stopped by the story elite.

Push Strategy: A product is pushed through a channel of distribution by channel members that is sanctioned and often created by the story elite.

Psychological Operations in the Military: Advanced propaganda and manipulation of the enemy.

Psychopath: A psychopath is a person that is not encumbered by any moral or ethical value system derived from a story and its symbols. They are driven to project their will on all others. They will do and say anything without the slightest sense of remorse. The psychopath is capable of driving a business out and causing harm to millions of people while believing that they have not done anything wrong.

Universities are now bring in psychopaths in leadership positions because they are capable of doing anything to anyone. The psychopath has several flaws that make this a dangerous path for any university. The psychopath cannot stop destroying everyone and everything around them. They have no capacity for compromise and will never back down. They are also brilliant at separating themselves from any actions that would cause them the slightest discomfort. Some one is always blamed and takes the fall.

Followers of psychopaths are never allowed to survive. The psychopath is brilliant at assessing the weaknesses of others and has a continual flow of individuals that will do their bidding. A psychopath can rarely be stopped.

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Q

Qualitative: Results without the support of mathematical computations.

Quality: The story that there is a method to differentiate and improve a product. This concept falls apart because the standard that is set is arbitrary. It is often factual but not truthful.

Quantitative: Results supported by mathematical computations.

Questionnaire: A story that proposes that it is possible to ask questions and receive accurate information. It is just impossible. Factual But Not Truthful.

Quisling: Story member that is a betrayer of fellow story holders and story.

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R

Radio: A form of communication. A delivery system for a story or stories.

Rain Check: Some stores and particular state regulations attempt to counter bate and switch by stores force them to give a rain check. When the item comes in to the store the customer can receive the reduced price.

Rational: A concept held by all story holders that their story is superior because it makes sense.

Rational Actor Hypotheses: Flawed because it is proposed that we are rational and may attribute rational behavior to the irrational actions of another culture. Ego gone wild.

Reason: The story that decisions can be made devoid of emotion.

Rebate: In marketing a story to entice a customer to buy by promising money back when a rebate is sent in. The numbers of customers that ask for the rebates are so few that it represent an extremely small decline in the retail price.

Recalled Products: Products returned to the manufacturer for many reasons. Generally something is identified as a problem. These recalled products are rarely destroyed but resold in other markets. The sale of returned products can be through the original seller or manufacturer. Recalled products are also sole to outside firms.

Regulation: A means of protecting a story through government intervention into business.

Reject Other Assembled Marketing Story: All stories reject the other.

Relevance: How important is an action or inaction to an individual story holder. ARCS

Reliability: When all others forsake you this person will not. I was just writing about this earlier tonight. DM

Reliability: Statistics. Is it what it says it is?

Religion: Belief in a story and symbols that includes a higher authority or authorities.

Research: A secular method for finding answers to support a story.

Retail Marketing: A created form of marketing specialization by taking the same monolinear approach and changing one word to retail.

Rewarded Marketing Resources: To entice future story holders.

Right Hand Diamond: Same product sold to a different market. Special diamond for other occasions

Risk Taker: To risk with the knowledge and actions that others are dependent on you.

Romantic: The belief that there is an ideal to work toward. Individually determined. DM

Rote Learning: Memorizing through repetition without understanding meaning.

Rote Memory: Repetition as a means of learning.

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S

Sacrifice: All societies require selfless men to protect and nurture women and children.

Sales Promotion: Giving away products with a company name on it. A form of communication. A delivery system for a story or stories.

Same Product Sold as New: This is now rampant in the USA. Textbooks from one edition to the next are high on my list but the list is very long.

Same Product Sold as a Different Product: Gasoline, natural gas, oil, heating oil and cars are big examples.

Sanitized Education: Everything is removed that may cause anyone discomfort.

Satisfaction: Internal and external.

Science: A story derived from religion and myth that excludes the concept of gods or God.

Scientific Method: A sequence of actions or process that is applied to research.

Secret City: Cities in Russia that have no name and were not said to exist. Usually for military research.

Secret Thoughts: What other people are really thinking. All thoughts are selfish. To scare and separate us from the other. Starting with the family.

Secular: A story of this world without a higher authority outside of the world.

Segmentation: Segmentation can be geographic and behavioral. Can also be thought of as a census. Look at geography research to identify research and methods of segmentation. Derived from a story or stories.

Selective Marketing: Only sharing positive product attributes with consumers.

Selling More of a Product to the Same People for the Same Application: Increase the amount of soda sold per person.
 
Selling the Same Product to Different People: Sell Coca-Cola in Russia to the Russian people.

Selling the Same Product to the Same People for Different Applications: Arm & Hammer Baking Soda creates far different applications for the same product.

Service Marketing: Unnecessary area of marketing that suggests that services are a separate area of research and actions.

Sentient: Self-aware, conscious, cognizant, able to learn and change through stories.

Service Symbol: Services are connected through a symbol of belonging to a particular story.

Sex: Much of what is sold can be related to sex in some way.

Sex, Male, and Female: According to me there are big differences between males and females.

Shanghai Marketing: Emphasizing the negative.

Shining Ones: Sidhe, fairies

Signage: A form of communication. A delivery system for a story or stories.

Single Target Market: One group of potential customers.

6+ or -3: General numbering system that can be applied to storytelling methods. Changed to a nonlinear organizer by David Morris

6+ or -3 I's: invisible, individual, imbedded, interconnected, instructional, imbalanced, indigenous, intentioned, and involved.

Size: Bigger or smaller. Most of marketing is taking the big and making it smaller.

Skills: Something that people will pay or trade you to do.

Skimming: Starting a product at a high price and coming down in price as demand declines.

Slogan: Diamonds are Forever.

Smuggling: Diamonds are the easiest to smuggle any where in the world. Diamonds can be mailed and represented to be a stone of little value. Not recommended. People do get caught.

Social Class: Differentiation of groups of people based on a human criteria derived from a story.

Social Elite: Insulated from the consequences of their story on the masses.

Social Responsibility: To stay within the confines of our story.

Social Status: The concept that there are different social classes. In the USA we have attempted to reject this idea because it has been linked to communism or class warfare. Everyone will look up to you.

Sound: Heard and not heard. Sounds that cannot be heard can be extremely powerful. It can be very dangerous in the hands of an enemy. Can change psychological stability.

SSRI Drugs: To stop disorders. Altered serotonin levels. Assessments are derived from checklists.

Stakeholder: Thought to be a particular group of people and businesses that are dependent and influenced by the actions of a business. A story to convince people that they are not stakeholders in the actions of all businesses.

Statistics: A secular method of determining probable outcomes. This does not assure any positive results or causation. Just another method to support a different story.

STH: Story holder

Store Brands: Generally purchased from branded product sellers and given a new name identified as the store's unique product. This store brand can be sold for more or less.

Store Labels: A product sold with the name of the store rather than a branded product.

Story: Form of communication.

Story Accident: A story that proposes that answers to marketing decisions come to us by accident.

Story Arts: Art that supports a story.

Story Benefactors: Those that receive the resources that the story provides.

Story Buying: No one buys a product or service they buy a story that is then linked to a product or service.

Story Challengers: Those that attempt to change a story.

Story Centric: Our story is far superior.

Story Changers: The story elite who act as gate keepers.

Story Class: The different groups within a story.

Story Consumption: Start with the story and then link consumption to the story.

Story Deceivers: Those that pretend to follow but want to destroy.

Story Devotees: Real followers. The hard core.

Story Elite: Those that maintain, reward, and reinforce the dominant story to attain and keep power.

Story Exclusion: Those deemed to be outside of our story are not considered to be human and are unworthy of compassion and access.

Story Fighters: They will fight to defend their story.

Story Followers: Those who follow as long as the story rewards them.

Story Fools: Those that support a story to their own destruction.

Story Forecasting: A storytelling method.

Story Founders: Those given the credit for a story.

Story Improvement: Enrich the story and the value of the product or service will increase.

Story Jesters: Those who make fun of their stories and survive it.

StoryOp: A new term modeled on the military PsyOp term for marketing and storytelling.

Story Plan: A general agreement on the emphasis and attributes that will be applied by the firm to story holders.

Story Police: Those that take it upon them self to identify and destroy other story followers.

Story Propaganda: What is said and done to protect a story.

Story Protectors: Those that have the most to loose.

Story Psychopaths: Those who do not have a story foundation and will destroy any story or person for themselves.

Story Rats: Those that sell other story holders to those in power. A fifth column of outside story holders.

Story Role: We are given or find our role within each story. We all want our story to give to us a special position of value.

Story Social Status: Position or place where we fit into a story.

Story Teachers: Educators, family, media.

Storytelling: A concept that all participants in a story can come to their own conclusion and interpretation.

Story Theme: Same as narrative themes.

Story Themes: Love, fear, power, heroic, social status, health, education, secret knowledge, belonging.

Story Traders: Those that will betray a story for a number of reasons.

Story War: When stories fight each other.

Story Warriors: Those who do the fighting for their story.

Story Wars: The concept that all conflict arises from stories.

Story Zealots: Followers that will never modify their story.

Strategy: End Ends, Goal Goals.

Street Teams: A fan of a product that works for the success of that product. Often for no money.

Stupidest People in The World: Bank robbers and those that rob jewelry.

Subliminal Marketing: The idea that there are sexual symbols imbedded in material only to be seen by the subconscious.

Subjective Experience:
In the mind, what we think an object represents that is not publicly observable. 

Subjective Truth: Emotion, Intuitive, Insights, Imagination, Humaneness, Art music, Higher truth God, First cause God. A competing story.

Subtle Marketing: Difficult to identify. Embedded in a story. The companies lend diamonds to actresses to wear and brag and goo goo over them.


Summative: Assessed at a specific time that is determined by marketing.

Supernatural: Not a part of this world by those that have a particular story.

Support Assembled Marketing Story: The role of marketing in a story.

Supported Industries: Organizations that were not allowed to fail for any reason to maintain an industrial sector to face the Soviet Union.

Supported Universities: Those universities that were built on military research contracts and support.

Support Staff: One of the three interchangeable roles of Theory W.

Symbol: Any representation linked and connected to a story.

Systems Approach: A concept that actions can be organized in a way that will improve outcomes.

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T

Tactics: Means, Objectives

Taoism: Chinese religion that advocates let the garden grow.

Targeting: The concept that there are specific groups of story holders that are more likely to purchase a product or service.

Targeting All Stories: Several configurations of story holders.

Targeting a Single Story: A particular configuration of story holders.

Targeting Many Stories: No difference in the configuration of story holders.

Targets: Indices by applying numbers as a means of identifying improvements. A joke but it is taken seriously.

Tariff: A means of keeping competition from markets.

Teams: People do not like to work together in teams.

Technology: Replacing human labor with other means of production. The less human interaction required the more highly valued the technology.

Terms: An economic agreement between a buyer and seller derived from a story.

Testing: All testing is to assure knowledge and understanding of a story.

Test Market: A smaller group of customers which is used to identify potential sales of a product and its different configurations.

Test Story: Determine if story as applied is returning optimal results.

Textbook: A mass produced and sanitized form of storytelling to separate and reward the memorizers.

The Babylonian Marriage Market and Marketing: Edwin Long. Figure this out and you understand marketing and storytelling.

Theoretical Marketing: One of the advantages of the field of physics is that they have the accepted concept of theoretical physics. This allows new and innovative ideas to enter their field. This is not something that is allowed in any other field of study. The reason is simple it is that physics is important to the nation. New and innovative ideas are brought forth and explored. This does not occur in any other discipline. Marketing is one of the worst offenders. Nothing can break through the fantasy. I believe that this has been forced by the US military. They fund new and innovative ideas in physics. Not in marketing. DM

Theory: An idea.

Theory of Identical Elements: Educational theory that learning should be limited specifically to what is required for the job. As new knowledge is required the person is just given that specific information. Dominant in USA since the 1900s. Dewey.

Theory of Mental Discipline: The concept that a student should suffer and work very hard to learn. The specific areas that are learned are not relevant but rather the hard work transfers to life. Dominant outside the USA for many centuries.

Theory W: The Way of the Warrior. Changed to a nonlinear organizer by David Morris DM

Thought Experiments: Carry on an experiment only in your mind.

Thought Police: The organized search in a society for people that have negative thoughts about the dominant story. The people with negative thoughts that have not verbalized their dissatisfaction. Once identified these individuals and groups can face job loss, imprisonment, and death.

Timing: Time is a factor in an outcome. There are all different forms of timing. Right place, right time; right place, wrong time; wrong place, right time; wrong place, and wrong time.

Trademark: A monopoly granted by government for a period of time. Other words symbol or brand name.

Training: Separating wisdom into infinite parts without any thought or consideration of any other part. Slavery of the mind. Monolinear.

Transaction: The exchange between and among story holders without different forms of violence.

Transfer: Movement from one place or thought to another not usually identified.

Transfer Learning: The application of what is learned in marketing to the job.

Translation: Changing a story to adjust it to other story holders.

Transportation: The aspect of a marketing channel where products are moved from one location to another. The distance between channel members is often a political or military decision.

Triad: Three. All marketing stories are organized into a triad of form, force, and power. Changed to a nonlinear organizer by David Morris

Tribal Marketing: Applying a tribal model to marketing The tribal model is nonlinear. This is why so many people are against the tribal model. DM

Trust: Another word for monopoly.

Trusted Follower: One of the three interchangeable roles of Theory W.
DM

Truth: Believed to be known by God or other human sources. Transferred through stories.

Tuatha de Dannan: People of the goddess Danu. They were defeated and moved underground in Ireland. Represented now as the fairies. To watch over and assist those in the world.

TV: A form of communication. A delivery system for a story or stories.

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U

Unconventional Warfare: US Military Training. According to me the use of indigenous stories is the key to unconventional warfare. Perhaps special forces will be the great storytellers of the world.
Unique Interpretation: Stories are understood at an individual and collective level. Outsiders will only cooperate with another story holder through their own story.

Underwriters: Takes decision making on what to charge away from the sales force. This is a technique to attain higher prices from customers because the seller claims no control over price. Human compassion is not a factor but rather following a created standard.

Universal: Applies to all.

Universe: A story that creates a realm of existence.

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V

Value Added: A story that is successful in limiting the perception of the real and long term costs of an action.

Value Added Marketing: A story to convince others that they should desire and pay more for a product.

Viral Internet Campaign: The movement of information around the internet where individuals contact others. I do not know much about this. I saw it on the web.

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W

Want: The story elites creating a child like desire in story followers to have everything that they make available.

War: To decrease the population of men to women so that the remaining men have greater access to the rewards of the story.

Wisdom: Combining, simplifying, and applying from all areas of inquiry. Nonlinear.

Withheld Marketing Resources: For those outside of the dominant story.

Women: The most valued and influential in the world. Without women men do not exist in anything but the animal form.

Word-of-Mouth: A form of communication. A delivery system for a story or stories.

Working Class: Story holders and outsiders that are used to create wealth for the social elite receiving minimal returns.
 
World Trade Organization (WTO): A non governmental group that works together to determine trade policies.

World War II: The big one.

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X

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Y

Young Marketing: The people that are the most likely to embrace a new consumption story. This is why the young are the most threatening to the social elite. When they get older they will take want by force.


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Z

Zero Sum Game: The sum of profits or losses returns to zero each year for functional and sub-functional areas.

If you would like clarification, ask for a definition, or to submit your own definitions please e-mail me.


emaildavidmorris@gmail.com

 

"No is far more easy to say than yes." DM


Create your own dictionary of terms and thoughts on your own. Many concepts and words have different meanings even within the same contexts. Many concepts and words are not clearly defined across disciplines. I have no problem with you defining words and thoughts in your own way. You should be aware and be able to explain how others define the same terms. DM