HOME PAGE.

SITEMAP
HELP.

MARKETING & STORYTELLING

Introduction.
Marketing Case Stories
Marketing Essays.
6+ or -3 I's.
Marketing & Storytelling Dictionary.
Marketing & Storytelling Cosmology.
Nonlinear Organizers.

MARKETING STORYTELLING BOOKS E BOOKS PLAY.

MARKETING TEXT ARKAIM MARKETING WARS.

PROFESSOR DAVID MORRIS.

PROFESSORS, STUDENTS, PRACTITIONERS.

MARKETING STORYTELLING NONLINEAR INTERNET ASSESSMENT.

OTHERWEB RELEASES.

QUESTIONS AND ANSWERS TO AND FROM THE MARKETING FIELD.

1996 - 2008
4/6/08

MARKETING CASE STORIES

A long time ago and a short time ago. In a place both near and far away.




Photo of Dr. David Morris

Case Stories are a Big Improvement on Case Studies 

Marketing and Storytelling Defined

"A nonlinear storytelling approach applies 6+ or -3 I's to an alpha and omega assembled story.  They are invisible, individual, imbedded, interconnected, instructional, imbalanced, indigenous, intentioned, and involved. The first story we learn is told through our DNA." DM 2006

Case stories tell a story that gives us both an understanding and application of business. Current case studies pushed by institutions such as Harvard have always been an inadequate form of learning. The reason is that they are linear and can only expand through additional content.
Case stories developed by Morris are a form of expression applying a nonlinear storytelling approach. Therefore they can be expand without expanding content.

I just realized how much time I spend with unfair marketing practices in case stories. I have also realized that I can now share these experiences with you. Please consider putting in your own case story. I really like the concept of Case Stories. I believe that I come across at least two examples a day. Many I forget to write down.

WE ALL LIVE OUR LIVES THROUGH STORIES. EVERYTHING IS THE APPLICATION OF A NONLINEAR OR LINEAR ALPHA AND OMEGA ASSEMBLED STORY.

CONTENT

A&P.

Abortion.

A Friend In Need.

Allstate Insurance.

Allstate Insurance Raises Rate.

Bank of America Credit Card.

Bausch & Lomb.

Blackberry. Unknown.

Cato Institute.

Center Spa


Chair for Bank Tellers.

Cingular Wireless.

Cingular Wireless Again.

Comcast Cable.

Commercial Free By Liberty Mutual.

Divorce.

E-Bay Diamond.

E-Bay Guilty Not Guilty.

E-Bay Improving Their Story.

Einstein.

Elected Chair But Not Allowed to Serve.




Elvis or Mao Wang.

E-mail to Dr. Wayne Dyer.

Energy Saving Light Bulbs.

E911.

Globat.com.

G-mail.

Hall of Shame.

Hillary Clinton.

Hospital Stay.

I Will Give You Five Thousand Dollars.

Lexis Diner.

Marketing the Faculty on the University of New Haven Website.

Marketing Myopia Article.

Marketing Myopia Fabricated

Marc Jacobs.

Mercedes The Worst Car.

My Celtic Circle Logo.

Nature

Nero 7 Ultra.

Nero 7 Ultra Continues.

Newegg.com.

NIH.gov

PBS.

Psychopaths in Charge.

PsyOp at Casinos


Public School is a Great Success.

Quest Diagnostic.

SBLI

South Western Airlines.

Star Jones Jokes.

Step Children.

The Best Scam I Had Pulled on Me (So Far).

The Bible Left Behind.

The Box.

Tonight Show Laugh Track.

UNH Billing?

University of New Haven Employee Benefits.

V-Day.

Verizon Wireless Again.

Was Marketing Myopia Fabricated?

Wal-Mart Low Prices?

When The Enemy.

Where Others Will Not Go.

emaildavidmorris@gmail.com

"People will not buy from an organization in which the highest person in the organization they do not like." DM



Take the ideas of the masses (scattered and unsystematic ideas) and concentrate them (through study turn them into concentrated and systematic ideas), then go to the masses and propagate and explain these ideas until the masses embrace them as their own.
Mao Tse-Tung
Intention
Ebusiness, ecommerce, business marketing, internet marketing, public relations, marketing resources, marketing forum, addie model, pedagogical, e-learning design, ISD, psychological operations, definitions, business story, business storytelling, Celtic Christianity, organizational storytelling, web marketing, web site marketing, knowledge economy, knowledge management, familiarity can be quiet death, marketing concepts and strategies, role of storytelling, authority is authorship, knowledge economy, nervous breakdown is a psychic breakthrough, familiarity can be quiet death, time is eternity living dangerously, ancient tea route, Irish poetry, where is my mind, triad, social skills, college textbooks principle of scientific management, problem solving and decision making, problem solving technique, solving problem and making decision, solving problem making decision, scientific and management, steps to the scientific method, technique for solving discipline problem, distance education courses, distance education learning, distance education universities, distance education, distance education learning, distance education programs, distance education universities,