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MARKETING TEXT ARKAIM MARKETING WARS.

PROFESSOR DAVID MORRIS.

PROFESSORS, STUDENTS, PRACTITIONERS.

MARKETING STORYTELLING NONLINEAR INTERNET ASSESSMENT.

OTHERWEB RELEASES.

QUESTIONS AND ANSWERS TO AND FROM THE MARKETING FIELD.


© 1996 - 2008
4/6/08

  MARKETING TEXTBOOK TALISMAN STORY WARS
 
A long time ago and a short time ago. In a place both near and far away.

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WE ALL LIVE OUR LIVES THROUGH STORIES. EVERYTHING IS THE APPLICATION OF A NONLINEAR OR LINEAR ALPHA AND OMEGA ASSEMBLED STORY.




Chapter 1 AVALON

I am working on this book. I thought I would work on the book while it is on my webpage. This will give you a reason to return. If you wish to make suggestions e-mail me.

Beginning of the Story

QUESTION: What is the power that those in marketing strive to possess?

ANSWER: The power to influence the consumer class.

QUESTION: What is meant by influence the consumer class?

ANSWER: To take or not take an action.

QUESTION: Does an action or non-action have to be related to a purchase?

ANSWER: Marketing has never been used to sell a product or service.

QUESTION: What do you mean?

ANSWER: The consumer class does not buy products, they buy stories.

QUESTION: Are you saying that marketing is just the selling of a story?

ANSWER: Products and services come and go.

QUESTION: What then stays?

ANSWER: A story and our role within that story.

QUESTION: Why do we purchase a product or service?

ANSWER: We want something that the story can provide.

Story Status

QUESTION: What do we want?

ANSWER: We want to increase our story status or social status.

QUESTION: Are you suggesting that the product or service is only relevant in that it is thought to deliver improved story status?

ANSWER: The only value of any product or service is story status.

QUESTION: What is story status?

ANSWER: The desire to be a member of the story elite.

QUESTION: Who are the story elite?

ANSWER: Those that are able to design and move the resources of the consumer class.

QUESTION: What about people that acquire societal resources through illegal means?

ANSWER: The products and services that the story elite control are protected by the state. Illegal becomes legal.

QUESTION: Are you suggesting that everyone wants to be a member of the story elite?

ANSWER: This is eternal.
Be aware that this means their own story elite.
If they are from another story it would be rare for them to break into another stories story elite.
The appearance of membership may be there but it is rare.

QUESTION: Do humans ever wish to decline in story status?

ANSWER: No. Only as a strategy to assure survival.

QUESTION: How does marketing link the consumer class with story status?

ANSWER: Through stories that are told that they believe will change their story status.

QUESTION: Will the consumer class purchase any product or service that is not linked to a perceived rise in our story status?

ANSWER: All our consumption is driven by story status identified through a story.
I believe this to be true even when it is for survival.

Three Consumer Classes

QUESTION: How many story groups are there?

ANSWER: For me three.

QUESTION: Who are they?

ANSWER: 1.Those in the story elite.
2. Those stories not in the story elite. The obviously exploited.
3. Those stories that are used as temporary allies to retain power for the story elite. This is only temporary.

QUESTION: Are you suggesting that if we are not a member of the story elite that we are members of the same story class?

ANSWER: In general. If it is understood as outside story holders.
The difference in the three story classes is the belief that consumption can change story class.

QUESTION: Does the story elite identify consumption with acceptance and position in their story?

ANSWER: Of course.
The Story elite creates and controls consumption to exploit other story holders.
They identify different forms of story benefits than those outside the elite.

QUESTION: Why does the two consumer class believe so easily that consumption is related to story status?

ANSWER: It is part of the human condition. It is driven by the young.

QUESTION: Are you saying that there is no difference between those in the two outside consumer class that make ten thousand dollars a year and those who make 250 thousand a year?

ANSWER: They are the same in the eyes of the story elite.

QUESTION: How can they be the same consumer class?

ANSWER: Because they all link social status with consumption.

QUESTION: Is this new concept in the world?

ANSWER: The material has always been linked to social status by the consumer class.

QUESTION: Would you identify the poor, serfs, and peasants of the past as examples of the consumer class?

ANSWER: The consumption of the consumer class has always been controlled by the story elite.

QUESTION: Do the story elite and the consumer class purchase the same products and services?

ANSWER: The consumer class will purchase based on story status. The story elite on value, power, and utility.

QUESTION: What is the difference in their consumption habits?

ANSWER: The story elite do not have to show status through consumption.

QUESTION: Is mass marketing directed at story elite?

ANSWER: Mass marketing focuses on the two consumer class.

Story Elite Consumer Class

QUESTION: How do the story elite direct the marketing of products and services to the consumer class?

ANSWER: With invisible marketing.

QUESTION: Can those in the consumer class identify this form of invisible marketing?

ANSWER: Rarely.

QUESTION: Do the members of the consumer class believe that mass marketing works?

ANSWER: Very few of us would believe that we can be influenced by what we believe to be mass marketing.

QUESTION: Can an individual reject the pressure of mass marketing?

ANSWER: It is very difficult.

QUESTION: Are you saying that mass marketing to the consumer class works but we do not realize the impact?

ANSWER: The real mass marketing is unseen by the consumer class.

QUESTION: Why is the marketing unseen?

ANSWER: The real marketing is embedded in the messages that are between the advertisements.

QUESTION: Are you suggestion that the experiences and messages that we deemed to be outside of marketing are actually the real marketing?

ANSWER: We think of these messages as objective and therefore truthful.

QUESTION: Why?

ANSWER: We are led to believe that the marketing story occurs separate from the rest of the stories we hear and see.

QUESTION: Are you suggestion that the entire message system of society supports the consumer society?

ANSWER: Think of a society that is created to reinforce the power of a dictator like Stalin.
Would you suggest in this instance that everything supported Stalin?

QUESTION: What aspect of Russian society that Stalin controlled would be separate from his purposes?

ANSWER: If you can think of one e-mail me.

QUESTION: Did Russia under Stalin have a story elite and consumer class?

ANSWER: Yes.

QUESTION: Are you suggesting that a dictator like Stalin and the control of the consumer class are the same?

ANSWER: They have the same purpose and may or may not apply overlapping methods.

QUESTION: Did those in the story elite and consumer class in Russia support Stalin?

ANSWER: Yes.

QUESTION: Why?

ANSWER: Stalin controlled the marketing and resources?
With obvious life and death power.

QUESTION: Are you suggesting that all marketing represents life and death power?

ANSWER: If it is understood as death to potential.

QUESTION: What does this accomplish?

ANSWER: The story elite and the consumer class propose that all is improving and wonderful.

QUESTION: What was the difference?

ANSWER: Stalin killed both the story elite and the consumer class with the same enthusiasm.

QUESTION: Why?

ANSWER: He felt no obligation for others.
Only one person in the story elite. Stalin
Marketing was a means to personal and individual power.
Perhaps a psychopath?

The Consumer Class

QUESTION: Where does the greatest pressure to consume begin in society?

ANSWER: In public school.

QUESTION: How?

ANSWER: Children brutalize fellow children for not having brand name products.

QUESTION: What is the impact of this experience on the young?

ANSWER: To avoid the attacks the child will do anything to have the correct brands.

QUESTION: Will parents help their children avoid this pain?

ANSWER: Absolutely. For their whole life.

QUESTION: Can parents and children stand against this pressure of mass consumption?

ANSWER: Less each year.

QUESTION: Is this new to our generation?

ANSWER: Public education put the children of the masses together.

QUESTION: What is the purpose of a public education?

ANSWER: In the USA to create a consumer class.

QUESTION: How can this be possible?

ANSWER: All education is to prepare people to take their place in the society.

QUESTION: Do those with social status have a different education than the consumer class?

ANSWER: Far different.

QUESTION: Why?

ANSWER: They must be prepared to take their position in the story elite.

QUESTION: Do the experiences in public school stay with the consumer class for a life time?

ANSWER: Those in the consumer class continue to be punished or excluded through out their lives.

QUESTION: What types of punishments?

ANSWER: Ridicule, laughter, and scorn.

QUESTION: Are you saying that the dynamics of public school continue?

ANSWER: We try to avoid those people who caused us pain and help our children to not face the same punishments.

QUESTION: What are we told will help us to do this?

ANSWER: Participation in a story linked to consumption.

QUESTION: What do you mean that an individual wants to participate in a story?

ANSWER: The individual believes that they will benefit from following a story.

QUESTION: Why do we follow a particular form of consumer marketing that is linked to a story?

ANSWER: People believe that the selection and participation in this story will be to their benefit.

QUESTION: Why do we believe that we will benefit?

ANSWER: We are promised.

QUESTION: What types of social benefits do we strive to attain?

ANSWER: Material social status. Legal social status. Spiritual social status. Wisdom social status. Social status. Physical social status.

Material Social Status

QUESTION: What is material social status?

ANSWER: Access to available societal resources.

QUESTION: Do the story elite determine the criteria of which available societal resources are distributed?

ANSWER: There is a difference between those who consume and those that have the greatest economic benefit from that consumption.

QUESTION: Do those who consume receive an economic benefit?

ANSWER: Many in marketing propose that if individuals do not think benefits are derived from their consumption patterns they will make other choices.

QUESTION: Is this true?

ANSWER: Choices are derived through stories not products.

QUESTION: Can forms of consumption that are linked to a marketing story be forced against the desires of a consumer class?

ANSWER: Power is always the control of consumption through stories.

QUESTION: For example?

ANSWER: In countries like North Korea access to consumption is different for those in military and political power.

QUESTION: Are there any forms of consumption that are outside the control of those in power?

ANSWER: All forms of consumption represent power.

QUESTION: Are there forms of consumption that are outside of those in power?

ANSWER: Yes but this is usually outside of the law.

QUESTION: Are you suggesting that forms of consumption outside the law are out of the control of those in power?

ANSWER: Not always but often.

QUESTION: Would you call it propaganda of what is determined to be acceptable and unacceptable?

ANSWER: If propaganda is the protection of a story.

QUESTION: Is this true in all nations?

ANSWER: I cannot think of a country where consumption is not differentiated through stories.

QUESTION: Who receives the greatest economic benefit from consumption?

ANSWER: Those who are participants in the creation and access of a story linked to consumption.

QUESTION: Do these people have a name?

ANSWER: The story elite.

QUESTION: What is meant by creation of a story linked to consumption?

ANSWER: The production or distribution of products and services that are linked to a story.

QUESTION: What is the production of products and services?

ANSWER: Control of manufacturing.

QUESTION: What determines access to manufacturing?

ANSWER: Adherence to a story.

QUESTION: What is meant by distribution of products and services?

ANSWER: A story that controls access to a market.

QUESTION: How does a story determine access to markets?

ANSWER: Stories justify the actions and non-actions of the story elite.

QUESTION: Is it more difficult to create manufacturing or access stories?

ANSWER: Markets are created through access to consumption.

QUESTION: Does production have anything to do with access to markets?

ANSWER: Access to markets and access to consumers are different.

QUESTION: For example?

ANSWER: Deng Lijun a famous Chinese singer from Taiwan was denied access to the markets in the Peoples Republic of China.

QUESTION: Who is Deng Lijun?

ANSWER: A more famous singer than Elvis.

QUESTION: What happened when access to her music was denied in China?

ANSWER: Individuals smuggled in her music in violation of the law.

QUESTION: Are you suggesting that the individual has little control over their consumption?

ANSWER: There are real punishments for individuals who violate laws restricting consumption.

QUESTION: Is this true in the United States?

ANSWER: Any manufacturing or consumption that is illegal in the United States that is legal in another country could be deemed a restriction.

QUESTION: Are you suggesting that all manufacturing and access to markets should be unrestricted?

ANSWER: This is what the free trade advocates profess.

QUESTION: Will free trade ever exist?

ANSWER: Only if the story elite can benefit.

QUESTION: Is consumption in the United States controlled through stories?

ANSWER: In the USA we have the ability to respond to stories that support different forms of the same consumption patterns.

QUESTION: For example?

ANSWER: We can choose between many forms of the same automobile.

QUESTION: Are you suggesting that this form of consumption represents selling the same products in varied forms?

ANSWER: Most products sold in the United States are only differentiated through branding.

QUESTION: Why do we choose to pay more or less for the exact same product?

ANSWER: We just do not know or care about the particular product. The story sells.

QUESTION: If American consumers knew this to be true would consumption patterns change?

ANSWER: Our choice of gasoline has little to do with a difference in the product.

QUESTION: Prove it?

ANSWER: The state and federal government control the composition of the branded commodity called gasoline.

QUESTION: What is a branded commodity?

ANSWER: The selling of the same product or service with a different brand name.

QUESTION: Are branded commodities common?

ANSWER: It is difficult to find a brand that is not a commodity in the USA.

QUESTION: Are there any branded products or services in the USA that are not commodities?

ANSWER: Perhaps there are a few obscure artisans that produce a unique product or service.

QUESTION: Are you suggesting that even the efforts of artisans in the USA are just branded commodities?

ANSWER: The so-called artists that are making money because they accommodate the stories that are reinforced by the story elite.

QUESTION: Are the social elite and the story elite the same?

ANSWER: The story elite influences the social elite and their consumption patterns within the arts.

QUESTION: Would you suggest that the current form of American marketing advocated by academics and practitioners are also a branded commodity?

ANSWER: Marketing academics use textbooks that represent the exact same form of marketing. Marketing practitioners embrace the exact same form of marketing.

QUESTION: What makes marketing a branded commodity?

ANSWER: The word story is not mentioned.

QUESTION: How do the marketing academics embrace the same form of marketing?

ANSWER: They use a form of marketing that has no link to wealth creation.

QUESTION: If this form of marketing does not work why continue?

ANSWER: Academic marketing supports the story elite.

QUESTION: How do marketing practitioners embrace the same form of marketing?

ANSWER: They use the same marketing methods and constructs to attempt to identify wealth creation.

QUESTION: If this works what is wrong?

ANSWER: It does not work.

QUESTION: Does anyone know it does not work?

ANSWER: The story elite.

Legal Social Status

QUESTION: What is legal social status?

ANSWER: Wealth that is created by controlling consumption through the rules, regulations, moirés, and laws of any society.

QUESTION: How does this happen?

ANSWER: Marketing and the form of consumption it takes are understood as a road map of how to live life within a larger societal framework.

QUESTION: Do different forms of marketing consumption require unique legal configurations?

ANSWER: Behaviors that are condoned in one society may have severe consequences in another.

QUESTION: For example?

ANSWER: In Saudi Arabia you can loose a hand for stealing.

QUESTION: Is it bad to loose a hand for stealing in Saudi Arabia?

ANSWER: The loss of a hand is part of their formation of consumption patterns and is not viewed as an unfair punishment.

QUESTION: How is stealing related to marketing consumption?

ANSWER: Those who steal violate societal consumption patterns. Punishment follows those norms.

QUESTION: Should we try to change the legal practice of cutting off a hand because it does not agree with our societies consumption patterns?

ANSWER: As humans we are always trying to change aspects of another society that is in conflict with our own.

QUESTION: What would be the criteria that those in marketing apply to any societal consumption formation?

ANSWER: Current actions within a society are maintained or changed to enhance the story elite of that society.

QUESTION: What if those who hold a position of power are not willing to accept another form of marketing and consumption?

ANSWER: It comes down to holding or losing power.

QUESTION: When a different form of marketing is brought into a society will the fabric of that society change?

ANSWER: Each society creates and maintains different forms of marketing and consumption that are thought to be reflections of the fabric of their society.

QUESTION: What is the fabric of a society derived from?

ANSWER: Accepted stories linked to consumption.

QUESTION: How many stories in the world control consumption?

ANSWER: Six plus or minus three stories.

QUESTION: Prove it?

ANSWER: The Bible, the Torah, the Koran, Romance of Three Kingdoms, Mahabharata, Cinderella, Myths of the Hero

QUESTION: Is this why many in the world are resisting the form of marketing that they view as American?

ANSWER: The USA is a worldwide crusader for a particular manifestation of marketing and consumption is derived from personal greed.

QUESTION: Does that form of marketing have a name?

ANSWER: Free trade.

QUESTION: Are you suggesting that the personal greed philosophy of free trade is bad?

ANSWER: I would suggest that other competing world philosophies are not derived from personal greed.

QUESTION: Name one?

ANSWER: Christianity.

QUESTION: How does the USA apply the law to enhance our free trade personal greed marketing crusade?

ANSWER: For the story elite of any nation to borrow money and participate in the World Trade Organization that nation must implement a specially designated legal system.

QUESTION: What is so important about these legal accommodations?

ANSWER: The legal system of that nation can now support our free trade manifestation of marketing consumption.

QUESTION: Does the legal system of a government drive the economic system?

ANSWER: Sometimes.

QUESTION: What if the story elite that controls the marketing consumption refuse to comply with our free trade form?

ANSWER: Because of the legal changes the story elite who do not comply are presented with the real threat of sanctions, economic collapse, and regime change.

QUESTION: Who receives the blame for noncompliance?

ANSWER: The story elite leadership who has chosen not to follow the new laws of free trade and have squandered the resources of their nation are accused of personal enrichment.

QUESTION: Do those in positions of the story elite actually squander wealth?

ANSWER: It is part of our condition as humans to squander wealth.

QUESTION: Is it possible to overcome this temptation?

ANSWER: It is usually easier for those who do not have wealth to face this temptation.

QUESTION: What happens if the story elite complies with our form of marketing consumption?

ANSWER: Another group within the country will be designated responsible for the disruption and punished.

QUESTION: Does the changing of laws to support a different form of marketing consumption work?

ANSWER: As long as those in the story elite can see themselves as benefiting.

Spiritual Social Status

QUESTION: What is spiritual social status?

ANSWER: Rewards derived from the metaphysical.

QUESTION: What is the metaphysical?

ANSWER: It is a fancy name for religion.

QUESTION: Are there forms of marketing that are derived from the metaphysical?

ANSWER: Past and current history shows that human consumption can be directed and controlled through the metaphysical.

QUESTION: Is the rise of the secular state connected with the change to a new form of marketing consumption?

ANSWER: When a metaphysical formation of marketing stands against the secular form of free trade marketing the solution is to encourage a secular state.

QUESTION: Has the attempt to secularize the world worked?

ANSWER: It may be a noble calling but support is shifting back to metaphysical power.

QUESTION: Why do those in the metaphysical resist other forms of consumption?

ANSWER: They do not want to give up their beliefs.

QUESTION: How many people in the world influence the metaphysical?

ANSWER: Six plus or minus three people in the world.

QUESTION: This is impossible?

ANSWER: The Pope and the Dalai Lama come to mind.

QUESTION: Can the metaphysical and the free trade forms of marketing live together?

ANSWER: It is difficult.

QUESTION: Why?

ANSWER: Philosophical differences.

Wisdom Social Status

QUESTION: What is wisdom social status?

ANSWER: Wealth that is derived from understanding beyond the controlled framework of a society.

QUESTION: Is this rare?

ANSWER: The most rare of all forms of wealth.

QUESTION: Is this form of wealth valued?

ANSWER: By only a few.

QUESTION: How many?

ANSWER: Six plus or minus three people in the world.

QUESTION: Why is this form of wealth not valued?

ANSWER: It is a threat to the story elite.

QUESTION: Do all societies fear those with this form of wealth?

ANSWER: Forever.

QUESTION: Can those with this form of social status prosper?

ANSWER: If by prosper you mean avoid excessive punishment.

QUESTION: Who are they?

ANSWER: Wisdom social status can be manifested with those that express and generally share, those who share with a few, and those that do not share.

QUESTION: What do you mean by generally share?

ANSWER: They want to share their wisdom with all people.

QUESTION: Why do those with wisdom want to generally share?

ANSWER: They think that what they have found will be embraced without resistance.

QUESTION: Why share with only a few?

ANSWER: If those with wisdom social status share with the story elite they may be rewarded.

QUESTION: Do those with wisdom social status share with the story elite outside of their own society?

ANSWER: All the time.

QUESTION: Why?

ANSWER: They are often rejected and feared by their own story elite.

QUESTION: Why do people with wisdom social status choose not to share?

ANSWER: They see and understand the danger.

QUESTION: What form of marketing does the story elite embrace in their own decision making?

ANSWER: Different forms.

QUESTION: What is meant by different forms of marketing?

ANSWER: Forms of marketing that are only known to a few.

QUESTION: Why would the story elite want to know and use all forms of marketing?

ANSWER: To maintain power.

QUESTION: If the story elite knows and uses these forms of marketing what is the problem?

ANSWER: They keep this knowledge under their control.

QUESTION: Are you suggesting that all others outside of the story elite are exposed to a form of marketing that has no value?

ANSWER: The masses in the history of the world have never been taught what it is to rule.

QUESTION: If someone comes up with an understanding of marketing that is not a member of the story elite what happens?

ANSWER: Many things.

QUESTION: For example?

ANSWER: The biggest challenge is that masses or competing story elite must be kept from other forms of marketing practice and thought.

QUESTION: Why?

ANSWER: If a form of marketing represents power to an elite group it may not be human nature to share that understanding.

QUESTION: How is it possible to convince competing story elite and the masses that a particular form of unsuccessful marketing should be followed?

ANSWER: There is a difference in what is said, taught, and known.

QUESTION: Is it difficult to convince members of the competitive story elite that an unsuccessful form of marketing should be followed?

ANSWER: We attempt to separate the competitive story elite from access to those with real wisdom.

QUESTION: How is this achieved?

ANSWER: The so-called intellectual functionaries without wisdom are sent to share their limiting worldviews.

QUESTION: Does this work?

ANSWER: Not without conflict.

QUESTION: What about the training in American Universities the future competitive story elite form other nations to follow our particular understanding of marketing that is given to the masses.

ANSWER: When they return home they have difficulty adjusting without access to those with wisdom from their own society.

QUESTION: Are you suggesting that the story elite does not have to do or say anything to support an unsuccessful understandings of marketing?

ANSWER: The mass will do it for them.

QUESTION: Why?

ANSWER: This is linked to the philosophical foundations of their mass education.

QUESTION: What does this mass education teach them?

ANSWER: You rise in social class through personal consumption.

QUESTION: What happens if a new idea about marketing begins to take hold?

ANSWER: The mass with their linear, mass, individual, specialist education will never understand or benefit.

QUESTION: Why not?

ANSWER: They have no philosophical framework from which different understanding of marketing can be implemented or even understood.

QUESTION: Why not?

ANSWER: Their entire world of marketing is linear.

QUESTION: What do you mean their entire world?

ANSWER: In economics this is called the structure of society.

QUESTION: Are you suggesting that the structure of a society and marketing can be imposed?

ANSWER: Yes of course.

QUESTION: What do you mean by linear?

ANSWER: Understanding and actions are formed into a controlled sequence.

QUESTION: For example.

ANSWER: Public education.

QUESTION: How is public education linear?

ANSWER: There are no questions just answers to be followed.

QUESTION: How many in public education have wisdom?

ANSWER: Six plus or minus three people in the world.

QUESTION: Why is the linear form of marketing embraced and others rejected by the story elite?

ANSWER: To enhance the story elite.

QUESTION: Is this a conspiracy?

ANSWER: Think of it as an obligation to enhance harmony.

QUESTION: Does this linear form of marketing have a name?

ANSWER: Causal marketing or cause and effect.

QUESTION: Was causal marketing created to aid the story elite?

ANSWER: Causal marketing proposes to give the masses depth without breath.

QUESTION: Why is depth of knowledge insufficient to gain and respond to wisdom?

ANSWER: Wisdom is derived from multiple combinations of depth and breath.

QUESTION: Is there a name for both depth and breath of knowledge?

ANSWER: Renaissance person, multi-skilled, and nonlinear.

QUESTION: How do those in the story elite maintain power over the masses through specialization?

ANSWER: The specialist has no power outside of the social forms in which they have been created.

QUESTION: Do specialists understand that power is derived from the larger social forms of the society?

ANSWER: A few know but most do not.

QUESTION: What about those that have chosen not to specialize?

ANSWER: If they are outside the story elite they are without the support of the dominant linear mass society.

QUESTION: What if they are members of the story elite?

ANSWER: They can and do many different things in their lives that are not open to the specialist’s from the lower social classes.

QUESTION: Are you suggesting that the medical doctor who specializes is still part of the dependant mass social class?

ANSWER: The doctors ability to create wealth is controlled and can be revoked.

QUESTION: What is wrong with the controlling and revocation of medical doctors license to practice?

ANSWER: They must perform and practice within strict linear confines.

QUESTION: Are these confines there to protect the patient from harm?

ANSWER: I wish it were that noble.

QUESTION: Why are doctors so controlled?

ANSWER: To protect and reinforce a linear story.

QUESTION: What is the story that must be protected?

ANSWER: Linear cause and effect derived medicine is the way to truth.

QUESTION: Has this helped medicine?

ANSWER: It is now destroying medicine and the doctors.

QUESTION: How?

ANSWER: Linear cause and effect implies that an action that is taken will be successful.

QUESTION: What is wrong with this approach?

ANSWER: No action is successful with all people at all times.

QUESTION: So what has happened to doctors?

ANSWER: Excessive testing to avoid law suits for failed actions.

QUESTION: What is wrong with this testing?

ANSWER: It has corrupted and paralyzed doctors.

QUESTION: How has it corrupted doctors?

ANSWER: Doctors are able to add to the cost of patient care and increase their income.

QUESTION: How have doctors been paralyzed?

ANSWER: Nothing is done or said that is not sanctioned by the government, drug, and insurance companies.

QUESTION: How does this relate to marketing?

ANSWER: Medical care is a business to extract wealth from the masses.

QUESTION: What about the story elite?

ANSWER: Their access to medical care and treatment are more flexible and allows them to seek treatment anywhere in the world.

QUESTION: Why is this not available to me?

ANSWER: My medical insurance is restricted to certain doctors, treatment options, and geographic areas.

QUESTION: Does the story elite have the same restrictions in doctors, treatment options, and geography?

ANSWER: No.

QUESTION: So is it money and wealth that give the story elite better medical care?

ANSWER: It is shared information and their ability to act on that information.

QUESTION: Are you suggesting that money and wealth do not determine access?

ANSWER: It is the myth.

QUESTION: Who do the story elite turn to for medical care?

ANSWER: Those with wisdom.

QUESTION: What percent of the medical community have this wisdom?

ANSWER: About six plus or minus three people in the world.

Military Social Status

QUESTION: What is military social status?

ANSWER: The protection of the story elite from internal and external harm.

QUESTION: What is the secular form of marketing consumption called?

ANSWER: Linear causal marketing.

QUESTION: What is causal?

ANSWER: For every effect there is an identifiable and predictable linear cause.

QUESTION: What is meant by identifiable?

ANSWER: From a causal marketing perspective a phenomenon may be reduced to a hypothesis.

QUESTION: What is a hypothesis?

ANSWER: The search for one or more unique variables that can predict an action.

QUESTION: What is a variable?

ANSWER: We can think of variables as a reason (s) for an action.

QUESTION: Do all forms of marketing research for reason (s) to explain their actions?

ANSWER: As humans the reason (s) that we choose to explain actions designate the way in which we live our lives.

QUESTION: What is predictable?

ANSWER: In linear cause and effect causal marketing if an action can be understood then future actions can be predicted.

QUESTION: Do all forms of consumption attempt to predict future actions?

ANSWER: Many forms of consumption understand prediction of future actions as beyond human capacity or interest.

QUESTION: How does causal marketing justify their predictions?

ANSWER: Actions that can be linked to a number are understood to be truth.

QUESTION: Why the justification of linear cause and effect through numbers?

ANSWER: Numbers are used in causal marketing to demonstrate that there is a linear cause and effect relationship.

QUESTION: Are there different methods of expressing numbers?

ANSWER: The expressions of numbers may be represented through statistics and pure math.

QUESTION: What are statistical representations of numbers?

ANSWER: Numbers that represent a probability that the linear cause and effect relationship may be predicted.

QUESTION: What do you mean a probability of prediction?

ANSWER: For example, an action is believed to be predictable in 95 out of 100 cases. This approach to linear cause and effect dominates the social sciences.

QUESTION: Is business and marketing considered a social science?

ANSWER: Yes.

QUESTION: What is a pure mathematical representation?

ANSWER: Cause and effect must predict mathematically 100 times out of 100.

QUESTION: Would the application of pure math to linear cause and effect then identify truth?

ANSWER: Never, because all human actions are always within a context.

QUESTION: Are you suggesting that there are no forms of human behavior that are not contextual?

ANSWER: Science as a form of truth is constantly changing their previous linear cause and effect mathematical assumptions and deeming the previous incorrect.

QUESTION: If this is true why do we believe that current mathematical linear cause and effect findings are now correct?

ANSWER: The concept of science as truth is part of our form of consumption.

QUESTION: What is the role of the form of consumption called social science or science?

ANSWER: To influence behavior and create wealth for the story elite.

QUESTION: How can you suggest that the causal form of consumption has not been successful in creating wealth?

ANSWER: The linking of wealth creation with a causal form of consumption is to justify an action to be free of the imbedded biases present in all other forms of consumption.

QUESTION: Are you suggesting that causal marketing has embedded biases?

ANSWER: The actual application of mathematically derived linear cause and effect forms of marketing do not actually create wealth.

QUESTION: Why do we embrace a causal form of marketing if it does not influence consumption?

ANSWER: To create an appearance of fairness.

QUESTION: Are you suggesting that causal marketing has more to do with a justification for actions than truth?

ANSWER: All forms of marketing consumption must create justifications to support their particular interests and story.

QUESTION: Would you suggest that the current causal approach to marketing is followed to embraced a form of science?

ANSWER: In every aspect those who dominate causal marketing in the USA are attempting to link with their understanding of science.

QUESTION: Do causal marketing academics and practitioners think of themselves as following an approach that has no identifiable results?

ANSWER: The causal marketing followers believe themselves to be purveyors of truth.

QUESTION: Are you suggesting that the current causal approach to marketing is ineffective?

ANSWER: If what you mean by effective is that beneficiaries are rewarded and detractors punished.

QUESTION: Who are the beneficiaries of causal marketing?

ANSWER: Those who profess causal marketing claim that it is the consumer.

QUESTION: Does the point of view that the consumer benefits have followers?

ANSWER: Many.

QUESTION: Who are the followers?

ANSWER: The poor, low-levels of corporate America, and almost all of the American academic community that supplies this workforce.

QUESTION: Why was causal marketing created for the poor and low-levels of corporate America?

ANSWER: It is an attempt to bring order and structure to the masses.

QUESTION: How does it work?

ANSWER: If you are not successful it is your fault.

QUESTION: Are you saying that success is kept from the masses?

ANSWER: Success is linked to consumption that adds little value and extracts the greatest percentage of wealth.

Chapter 2 TARA

Wealth Distribution

QUESTION: How is wealth distributed?

ANSWER: Through stories. We find our place in the story both supportive and beneficial.

QUESTION: Can a position that has great value to one story have little or no value in another story?

ANSWER: Professors in Soviet Russia, China, India, and the USA are perceived and rewarded far differently.

QUESTION: How do the marketing storytellers distribute wealth?

ANSWER: Wealth is given to those who perpetuate and support a story. Wealth is withheld from those who adhere to different stories.

QUESTION: Does corporate America require a different educational experience for those who are to assume leadership positions?

ANSWER: The type of thinking that is required by the corporate elite is not the same as that imposed on the organization.

QUESTION: Are you suggesting that the elite of corporate America have imposed a causal marketing structure on their organization that is different than their own understanding of marketing?

ANSWER: Any corporate leader that applies the causal approach to consumption for there own thinking is doomed.

QUESTION: Can you give an example of a corporate leader that embraced causal marketing?

ANSWER: Enron and Arthur Anderson’s leaders stand out.

QUESTION: Why do you believe that the leadership of Enron and Arthur Anderson embraced causal marketing?

ANSWER: They personalized the causal model and could no longer differentiate their thinking and actions from that of the masses.

QUESTION: What about other corporations?

ANSWER: You will be able to figure it out yourself after reading this book.

QUESTION: Why do you call the academics in USA low-level corporate suppliers?

ANSWER: Our role is to reinforce and select out those who do not follow the causal model to enter the low level jobs of corporate America.

QUESTION: What about the top business schools?

ANSWER: Their job is to convince other institutions to embrace the causal approach to marketing.

QUESTION: Do top business schools expose their students to a more effective form of marketing?

ANSWER: No, but they understand that the causal approach is ineffective in preparation for leadership positions.

QUESTION: What do they do different with the elite students that the low-level academic suppliers do not do?

ANSWER: The elite follow a mental discipline approach.

QUESTION: What is mental discipline?

ANSWER: It is a theory of learning that proposes that the learner is presented with rigorous learning experiences.

These experiences transfer to life and the student is then capable of tackling difficult tasks.

The belief is that future actions cannot be predicted and preparation is derived from an education that enforces hard work.

QUESTION: Is the mental discipline approach effective in preparing the Ivy League students in leading the causal corporation?

ANSWER: The mental discipline approach has failed to prepare the elite students for positions at the top of the causal corporations.

QUESTION: Why?

ANSWER: It will be revealed.

QUESTION: Is the causal or mental discipline approaches embraced in the military academies?

ANSWER: The military academies are far different than the causal and elite business schools.

Failure

QUESTION: What is the approach to failure in the causal business programs?

ANSWER: We must identify and eliminate those who cannot excel in a causal environment.

QUESTION: What about failure within a particular course or program of study for the elite business programs?

ANSWER: Students are not allowed to fail.

QUESTION: Why not?

ANSWER: If students were allowed to fail the admissions criteria of the institution could be challenged.

QUESTION: What about failure in the military academies?

ANSWER: For several years emotional failure was the undisputed standard.

QUESTION: Does this continue?

ANSWER: Yes but they are working very hard now to accommodate female cadets.

QUESTION: Are you suggesting that females are more emotional than males?

ANSWER: The military academies have had a male criteria for the expression of emotion which has now been challenged as selective.

Teaching Methods

QUESTION: What about the teaching methods in causal marketing?

ANSWER: Tell them and reward with answers that test recall.

QUESTION: What is the method in the Ivy League?

ANSWER: The case approach of the elite business programs emphasizes the ability of a student to support and argue a useless proposition.

QUESTION: What about the student gaining particular knowledge about marketing derived from the case approach?

ANSWER: Remember that the particular knowledge gained in causal marketing is irrelevant when following mental discipline.

QUESTION: Do those at the Ivy League realize that what they are teaching has little to no value connected to an understanding of marketing?

ANSWER: From their educational perspective it is not possible that any particular form of marketing has value.

QUESTION: Why do those in the Ivy League reinforce and support the causal approach to marketing for other institutions?

ANSWER: We supply the workforce and they supply the elite.

QUESTION: Is the case approach within the Ivy League effective?

ANSWER: It is a huge failure.

QUESTION: What about the military academies and there methods of teaching?

ANSWER: The current focus within the classroom in the military academies has been an absolute disaster.

QUESTION: Does the military leadership realize the failure?

ANSWER: Absolutely, the recent 2003 Air Force Academy scandal has revealed this to the military leadership.

QUESTION: Does the leadership of the military have any idea how to change the current calamity?

ANSWER: Much more than the Ivy League.

QUESTION: Do the academic purveyors of causal marketing have any idea of their role as low level corporate suppliers?

ANSWER: To assure compliance current marketing professors are selected and screened in marketing doctorial programs.

QUESTION: How does causal marketing assure that all marketing doctoral programs followed their model of consumption?

ANSWER: Followers of causal marketing developed national marketing accreditation standards which force causal compliance.

QUESTION: Are these compliance standards successful?

ANSWER: Anyone who could not or would not comply was devalued and viewed as a road-block to accreditation.

QUESTION: How is this accomplished?

ANSWER: Publishing in causal marketing journals is limited only to their perspective and criteria.

QUESTION: Will a causal marketing journal allow another approach to marketing to be published?

ANSWER: No.

QUESTION: Why not?

ANSWER: This is all they know and where their current rewards are derived.

QUESTION: Why propose an alternative to current causal marketing for the low level corporate workforce?

ANSWER: The answer for me is individual, ethnic, and universal.

Individual

QUESTION: How is it individual?

ANSWER: As an individual marketing professor I have felt the wrath and sting of searching for alternatives not followed by causal marketing.

Although I am a professor of marketing my academic background is from outside of academic marketing and business education.

I was not socialized by causal marketing professors but from what may be termed a liberal arts approach.

My academic socialization required much broader skill sets and approaches that I attempted to bring to causal marketing.

I then chose to explore and develop my own understandings of marketing.

I came to understand causal marketing as destructive because it made their followers powerless.


Ethnic

QUESTION: How is it ethnic?

ANSWER: My background is Irish and English.

I learned and was taught through family, culture, and religion with stories, poetry, and myths while facing an American education system that was causal, separating, and hierarchical.

I saw myself and other Irish Americans left out of the societal rewards and punished for a different way of understanding.

I chose to figure out what was happening and why were the Irish suffering.


QUESTION: Is this only an Irish issue?

ANSWER: For me understanding begins through the ethnic.

Universal

QUESTION: What about the universal?

ANSWER: When we transcend the ethnic to the universal we can see that we are not alone.

I do not see this now as an Irish issue but of human preservation.

At the universal level actions become less individual and ethnic.

QUESTION: What do you mean by human preservation?

ANSWER: Learning from the many forms of consumption created by humanity can benefit us all.

QUESTION: Why don’t the followers of other forms of marketing consumption just embrace the causal approach?

ANSWER: To do so comes with a loss of cultural identity and story.

QUESTION: Do those who have been trained and rewarded with low level corporate positions understand their vulnerability?

ANSWER: When the job ends they are alone.

QUESTION: What do you mean they are alone?

ANSWER: The followers of causal marketing are led to believe that job loss is their fault.

QUESTION: How?

ANSWER: They no longer have the specific education that is required.

Their skills are outdated.

The survival of the corporation comes first.

Their job is now to be outsourced.

They are now obsolete.


QUESTION: Why does causal marketing marginalize other forms of marketing?

ANSWER: All selected forms of consumption reflect the identity of the followers story.

QUESTION: Will the causal approach bring about a more equitable distribution of wealth for the masses?

ANSWER: The causal approach is exclusive.

QUESTION: What do mean the causal approach is exclusive?

ANSWER: Followers become replaceable and separate parts of the low level corporate machine.

QUESTION: Is the causal approach inclusive?

ANSWER: Of course not.

QUESTION: What do you mean by separate parts?

ANSWER: “Division of labor creates wealth”, Adam Smith 1776.
“Divide and conquer”.


QUESTION: Can the causal approach be identified with any group?

ANSWER: It is the creation of a secular form of consumption to incorporate the masses.

QUESTION: Do you mean that a separate group controls the prevailing form of causal marketing?

ANSWER: Yes, the causal followers are controlled through the linear.

QUESTION: What happens to the masses that cannot adjust to the linear causal approach?

ANSWER: There lives are difficult to understand and value outside of the causal context.

Linear

QUESTION: How do you define linear?

ANSWER: The idea that life can be organized into a predictable sequence of actions.

QUESTION: Who are the linear followers of causal marketing?

ANSWER: Those that continue to embrace an continuous sequence of actions.

QUESTION: Do all cultures and nations have individuals who are more adapt at the linear?

ANSWER: The most willing followers of the linear corporate system are those who have no alternative.

QUESTION: What do you mean no alternatives?

ANSWER: Those who must adjust to any form of work to survive.

QUESTION: Is this the colonial model?

ANSWER: Yes.

QUESTION: Do we follow the colonial model in America?

ANSWER: The American approach was understood to be an improvement on the colonial model.

QUESTION: What is the difference between the colonial model of workforce configuration and the American model?

ANSWER: The colonial model included the exploitation of raw materials from colonies that were converted into manufactured goods by the poor within there own nation.

QUESTION: What was different about America?

ANSWER: The idea was to move the poor from Europe to the USA so that both the raw materials and manufacturing were in the same location.

QUESTION: Was this successful?

ANSWER: Very successful.

QUESTION: What was one of the major challenges of this new colonial adaptation?

ANSWER: The ethnic poor refused to be exploited and demanded to participate in the mass creation of wealth.

QUESTION: Who was this ethnic group?

ANSWER: The Irish.

QUESTION: How did the British created colonial model react to this threat from the Irish in America?

ANSWER: Bringing in the ethnic poor from other European nations.

QUESTION: What did this achieve?

ANSWER: The Irish had competition that would continue to do the linear manufacturing jobs without question.

QUESTION: How did this American form of colonialism keep the new ethnic groups from demanding more wealth like the Irish?

ANSWER: The threat of opening the American labor force to the Chinese.

QUESTION: What happened?

ANSWER: The European ethnic groups went insane and began to rise up against the Chinese.

QUESTION: Why the focus on the Chinese rather than on the few beneficiaries of American wealth?

ANSWER: The Chinese were a real threat to the ethnic European labor force because they would work harder and longer for much less than any European ethnic group.

QUESTION: Did the Chinese frighten the ethnic Europeans into submission to linear manufacturing?

ANSWER: All European ethnic groups now began to organize themselves against the Chinese and the beneficiaries of industry.

QUESTION: What happened when the ethnic European labor was rallied against the Chinese?

ANSWER: The American government implemented the Chinese exclusion laws to attempt to prevent a coalition of poor European ethnic power.

The Chinese were prevented from attaining citizenship.


QUESTION: Was it successful?

ANSWER: Poor European ethnic power realizing their vulnerability created unions as a counterbalance.

QUESTION: Did unions have any impact on the causal approach to labor?

ANSWER: Management fought labor with great violence.

QUESTION: Who led this early labor movement?

ANSWER: The Irish.

QUESTION: Why did the poor European labor continue to fight?

ANSWER: There choice was starve or fight.

QUESTION: Why did they believe that they would be starved to death?

ANSWER: The Irish were starved to death in Ireland and it was obvious that this could happen again in America.

QUESTION: Did American labor win concessions?

ANSWER: Economic concessions were achieved but the linear structure of causal consumption remained intact.

QUESTION: How was this achieved?

ANSWER: The children of ethnic Europeans were now prepared for low level corporate careers by a linear public school system.

QUESTION: Are you suggesting that public education is linear to prepare the masses of ethnic Europeans to enter low level corporate careers?

ANSWER: Now you know another secret.

QUESTION: Are there any ethnic groups that can more easily adapt to a linear corporate environment?

ANSWER: The greater their desperation or hate of the other the more they are adaptive.

QUESTION: Does American industry and government continued to bring in a new labor force that will embrace the brutality of a causal linear approach to mass consumption?

ANSWER: Yes, applying the Chinese model of the 19th century they are withholding citizenship to this new labor force.

QUESTION: Who are they now?

ANSWER: Undocumented immigrants.

QUESTION: What is the advantage of not having to offer citizenship to undocumented immigrants?

ANSWER: The undocumented will work without the social safety net demanded by US citizens.

The undocumented can be returned home with much less political impact.

QUESTION: What about the many American corporations that are sending causal mass manufacturing to more impoverished areas of the world?

ANSWER: The current undocumented immigrants are only to fill jobs that continue to have a high need for cheep labor within the USA.

QUESTION: For example?

ANSWER: Farm and manufacturing labor.

QUESTION: Does linear corporate American now realize that continual legal immigration has failed?

ANSWER: Because of global business challenges the American linear corporate adaptation of the colonial model of bringing the labor force to the USA is now deemed to be outdated.

We still pay far less for cheep labor outside of the USA than illegal labor in the USA.

Illegal labor started with a real demand for agricultural workers.  Other corporations jumped in and wanted to incur the same savings.

In my view particular political groups were happy to see this happening because of the destruction of labor unions. You will have to figure this out for yourself.

QUESTION: What will now happen to the demands for greater participation in wealth creation by current ethnic European Americans?

ANSWER: We will led to discover a new labor force that strikes fear.

QUESTION: Has it started?

ANSWER: Undocumented immigrants now strike real fear?

QUESTION: Why?

ANSWER: There are sleeper terrorists among them.

QUESTION: Who will protect us from this fear?

ANSWER: The government will hunt down and return the terrorist to where they belong.

QUESTION: What about the idea that we are a society that welcomes the world?

ANSWER: They will be welcome to stay home.

QUESTION: Will this bring about a new union movement in the USA?

ANSWER: Not if the government and corporate elite can stop it.

QUESTION: Will the Irish fight again?

ANSWER: They have forgotten the famine.

QUESTION: Is there another ethnic group that will take the lead?

ANSWER: Yes.

QUESTION: Who are they?

ANSWER: Black Americans.

QUESTION: Will the European ethnic groups follow?

ANSWER: Not at first.

QUESTION: What will convince them to follow?

ANSWER: The continual destruction of the European ethnic middle class.

QUESTION: Where will this dissatisfaction manifest itself with the ethnic European Americans?

ANSWER: When the young of the ethnic European Americans realize what has been done to them to acquire a higher education.

QUESTION: What is happening to the young of the European ethnic Americans who acquire a higher education?

ANSWER: The European ethnic young are burdened with an insurmountable debt to pay off higher education loans.

QUESTION: What is the average debt?

ANSWER: Millions of the European ethnic youth owe from 35 to 120 thousand dollars in student higher education loans.


QUESTION: Why not get a good job and pay off the loans?

ANSWER: The low level corporate jobs that they have been trained to take are declining.

QUESTION: What will the European ethnic youth do when they cannot pay the higher education loans?

ANSWER: Get their parents to pay.

QUESTION: What will this do to the parents?

ANSWER: The ethnic European parents may again start to believe that they will be starved to death.

QUESTION: How will the government and story elite react to the ethnic European middle class?

ANSWER: Blame the parents for raising lazy and greedy children.
Blame undocumented immigrants. Blame terrorists.

QUESTION: Has this worked in the past?

ANSWER: Yes.

QUESTION: What will help the ethnic Europeans to continue to comply?

ANSWER: The belief that they are giving their children a better life.

QUESTION: Would you think that the ethnic Europeans will continue to believe that it is more egalitarian to reward based on an affinity to embrace linear mass consumption rather than other historic affiliations?

ANSWER: Linear mass consumption is viewed as creating industrial order and stability for all.

QUESTION: Why worry about other forms of consumption in marketing?

ANSWER: Let my people go.

QUESTION: Are you suggesting that a linear approach to marketing is not even effective on linear thinkers?

ANSWER: There are just too many variables for linear causal marketing to create messages that can predict an action to be followed.

QUESTION: Do you believe that if linear causal marketing took a different approach to marketing that they would be more effective?

ANSWER: The fear is that if causal marketing changes power will shift.

QUESTION: Will followers strive to improve causal marketing?

ANSWER: There is no interest in causal marketing being effective or ineffective.

QUESTION: Are you saying that those in causal marketing do not try to improve their understanding and capabilities in marketing?

ANSWER: To maintain our relative positions we are unable to stray into areas outside of a causal framework.

QUESTION: Is this why current academics and practitioners cannot allow alternative approaches to enter marketing?

ANSWER: You decide.

QUESTION: Will marketing ever embrace an approach other than causal marketing?

ANSWER: Perhaps if the personal and collective greed of causal marketing interferes with our sense of self-protection.

QUESTION: Why personal and collective greed?

ANSWER: It is a human frailty to continue to take to the point where we become corrupted and irrelevant.

When the desperation to maintain power becomes obvious people disconnect.

QUESTION: When the followers of causal marketing become desperate to maintain power why not just include another approach?

ANSWER: Linear marketing proponents may embrace new terms in causal marketing but their story, actions and methodology will not change.

QUESTION: Why will their actions and methodology remain?

ANSWER: Separation is all they know.

QUESTION: How do you explain the phenomenon that people may give overlapping answers to identify the reasons for a purchase?

ANSWER: This has more to do with our system of asking questions rather than common meaning.

QUESTION: Can questions be asked that force similar answers?

ANSWER: Of course.

QUESTION: Why?

ANSWER: It is how causal marketing identifies meaning.

QUESTION: Why does causal marketing strive for similarity of meaning?

ANSWER: It is the philosophical underpinning of their story.

QUESTION: Is this good or bad?

ANSWER: It is defended and perpetuated.

QUESTION: Why?

ANSWER: Rewards and punishments.

QUESTION: Are there other reasons for answers that we give?

ANSWER: Socially acceptable answers are preferred.

QUESTION: What do you mean by a socially accepted answer?

ANSWER: An answer that reinforces a story.

QUESTION: How do we learn to give socially acceptable answers?

ANSWER: In causal marketing we seek and give answers that will bring rewards.

QUESTION: Are these answers true?

ANSWER: Answers are orchestrated to create a particular response.

QUESTION: Is this approach derived from behavioral science where it does not matter what the person is thinking but only their response?

ANSWER: For those in causal marketing complexity of thought is irrelevant.

QUESTION: What is success?

ANSWER: Success is in the action that is taken.

QUESTION: What is wrong with the idea that the measure of success in causal marketing is in an action?

ANSWER: Causal marketing cannot deliver any results.

QUESTION: Are you saying that causal marketing is another devise to gain ethnic story control?

ANSWER: The linear often believe that if they have control there will be world peace.

QUESTION: Do all ethnic configurations believe that they can bring stability and order to the world?

ANSWER: It is the endless conflict of the use of the ethnic story against the other.

QUESTION: Can you give an example?

ANSWER: In communist countries all equally share wealth. I do not think this is true for their social elite.

In capitalist nations all individuals have an equal chance of success. I do not think this is true for the working and middle classes.

QUESTION: Is the concept of the universal in causal marketing only a deception?

ANSWER: From a causal marketing point-of-view universal marketing is an attempt to influence mass decision-making across ethnic story  boundaries.

QUESTION: What is the difference between causal marketing and any other configuration?

ANSWER: Nothing, because they also separate themselves from the other.

QUESTION: What are causal marketing followers trained to do?

ANSWER: Followers are trained to restrict and devalue anything or anyone that is outside of their understanding of consumption.

QUESTION: What other benefits are thought to be derived from the causal marketing approach?

ANSWER: As human consumption increases the lives of people improve.

Business does not have the same biases as national, political, ethnic, or religious groups.

Efficiencies are derived from continual specialization and separation.


QUESTION: Do the followers of causal marketing believe that these outcomes are true?

ANSWER: We follow rewards and avoid punishments.

QUESTION: Do the opponents of causal marketing believe that causal marketing is the hope for all humanity?

ANSWER: They advocate that this approach is to benefit a very few individuals.

QUESTION: What will happen?

ANSWER: Another story will come that offers the disenfranchised a different life.

QUESTION: Will causal marketing fight?

ANSWER: With everything they have.

QUESTION: Are they evil?

ANSWER: They are stuck.

QUESTION: What will they do?

ANSWER: They may destroy the entire field of causal marketing.

QUESTION: Is that bad?

ANSWER: It depends on your position and rewards if it is good or bad.

QUESTION: Do we require an accurate understanding of the story of others to destroy them?

ANSWER: Rarely, if ever.

QUESTION: Why do we refuse to portray an accurate understanding of the stories of others?

ANSWER: The stories of others are dangerous and if they are understood they may be incorporated creating a change in our story.

QUESTION: What is wrong with the incorporation of a story of another?

ANSWER: When a story changes power and rewards must be adjusted.

This shift of power causes major disruptions.


QUESTION: Does this mean that we never take any aspect of the story of another?

ANSWER: We take from the stories of others all the time but we pretend that it originated through our own story.

QUESTION: Are you saying that as humans we are unable to admit that the other story has anything to be valued?

ANSWER: Many cultures continue to use storytelling as a major form to transfer values and behaviors.

QUESTION: If so many people embrace the storytelling approach why do those in marketing in the USA reject and ignore its impact?

ANSWER: They follow a different story.

QUESTION: Is this why a storytelling approach to marketing has received very little interest?

ANSWER: Marketing in the USA is unable to incorporate a historic storytelling approach into their current story.

QUESTION: What approach do they now take in marketing that must eliminate historic storytelling?

ANSWER: Human behavior according to marketing in the USA is causal, predictable, and can be explained through numbers.

Storytelling

QUESTION: How do we perpetuate a storytelling approach?

ANSWER: Through the display and linkage of symbols that are identified with a story.

QUESTION: Are dietary habits, dress, body mutilations and adornments, language, education, and common experiences symbols or manifestations of a story?

ANSWER: They can be both symbols and manifestations.

QUESTION: For example?

ANSWER: When a Jewish male is circumcised it is a symbol.

When a Christian male is circumcised it is a manifestation.

When a person in China eats Chinese food it is a symbol.

When I eat Chinese food it is a manifestation.

The marketing textbooks we use in class are symbols.

When I read and discuss the textbooks they are manifestations.


QUESTION: Can a product be a symbol for just one story?

ANSWER: The same product can be a symbol for many stories.

QUESTION: How can the same product be a symbol for many different stories?

ANSWER: The product is connected to a story through a symbol.

QUESTION: Can the same product say different things to different believers?

ANSWER: Absolutely, when the symbol changes.

QUESTION: Can you give an example?

ANSWER: A shirt is not a shirt but a “Ralf Lauren” shirt.

A shirt is not a shirt but a “Gap” shirt.

A shirt is not a shirt but a “Form, Force and Power” shirt.

A shirt is not a shirt but an “unbranded” shirt.

QUESTION: How?

ANSWER: The product is linked and identified with a story through a symbol.

QUESTION: Without the symbol are the shirts linked to the same story?

ANSWER: We can then think of the shirt as commodity clothing.

QUESTION: What abut a shirt that is branded but the wearer has no knowledge of the symbol and story?

ANSWER: A branded product may then have less value than that of a commodity shirt.

QUESTION: Why?

ANSWER: Fear of the consequences of displaying a symbol representing a story that may put us in conflict with our story.

QUESTION: Do people interpret their responses to stories in a similar way?

ANSWER: Marketing storytelling attempts to take our varied responses and identify them with a product or service.

QUESTION: Are you saying that all our responses to a story are different?

ANSWER: Storytelling marketing does not attempt to create stories that have a single meaning.

QUESTION: Why more than one meaning?

ANSWER: Marketing stories that have infinite possibilities of meaning are more effective.

QUESTION: If a story creates infinite differences in meaning how can people respond?

ANSWER: People apply their individual meaning linking it to a symbol and a product or service.

QUESTION: Does a product or service have any similarity of meaning?

ANSWER: All meaning is a combination of the individual, ethnic, and universal.

QUESTION: Is our relationship with any product or service similar to any one else?

ANSWER: It is our own unique experience.

QUESTION: Do you believe that those who follow a nonlinear approach may not be as inclined to give a socially acceptable answer?
 
ANSWER: The nonlinear would be more inclined to alternative understandings and may bring them forth.

QUESTION: Why is the nonlinear more inclined to different understanding and interpretation?

ANSWER: It is encouraged through the method of storytelling.
 
QUESTION: Could those in linear marketing argue that they bring forth different understandings and points of view all the time?

ANSWER: They do not allow any understanding that challenges causal marketing.

QUESTION: Are some cultures more incline to a storytelling approach?

ANSWER: All humans respond to stories but we often do not identify the impact that is derived from these stories.

QUESTION: Is it easier to identify the influence of storytelling on others?

ANSWER: It is easy to identify that stories create and manifest actions in others.

QUESTION: So why do we resist learning the stories of others?

ANSWER: They are not valued and are often viewed with distain.

QUESTION: Why all the trouble between stories?

ANSWER: Stories are reflections of who we see ourselves to be.

QUESTION: Are there any stories that do not differentiate?

ANSWER: Stories represent our unique affiliation at the individual and ethnic levels.

QUESTION: Why do we attack the story of the other?

ANSWER: The story of the other represents a threat to our story.

QUESTION: Is the threat real?

ANSWER: It is always real.

QUESTION: Do we gain power and security through our position within the story?

ANSWER: When a story changes our position changes.

QUESTION: Why does causal marketing advocate that change is good?

ANSWER: If you loose everything through change to their approach it is your fault.

QUESTION: Are there stories that are inclusive?

ANSWER: All stories can be inclusive when we move to the universal.

QUESTION: Is there a danger that a story may be told that advocates the universal but supports the individual and ethnic?

ANSWER: This is the greatest problem in the world.

QUESTION: Is it just that as humans we cannot believe that this is possible?

ANSWER: Humans have been deceived countless of millions of times by the rhetoric of the universal.

QUESTION: What is the difference between causal and storytelling marketing?

ANSWER: Storytelling marketing encourages and seeks different understanding.

QUESTION: What does causal marketing communicate?

ANSWER: Individual, consumption, separation, and the material are the purpose of life.

QUESTION: What is wrong with this?

ANSWER: Only the linier will and are benefiting from causal marketing.
 
QUESTION: Why are the nonlinear excluded?

ANSWER: They are the other.

QUESTION: If we follow the linear will we prosper?

ANSWER: We will consume ourselves into poverty and slavery.

QUESTION: What is wrong with that if the nonlinear choose the path of consumption?

ANSWER: Danger, danger.

QUESTION: How can the seeking of a different understanding through storytelling marketing make any difference?

ANSWER: The storytelling approach includes obligations to family and community.

QUESTION: How are the obligations to family and community in causal marketing different?
 
ANSWER: Obligation is fulfilled through individual consumption.

QUESTION: What are the obligations derived through storytelling?

ANSWER: Compassion, sacrifice, and diplomacy.

QUESTION: Are you suggesting that personal greed and consumption are not part of human nature?

ANSWER: Of course, this is part of human nature.

QUESTION: What is wrong with causal marketing using human nature to enhance consumption?

ANSWER: All groups in the world realize the human attributes of greed and consumption and attempt to reshape and socialize humans.

QUESTION: What do you mean by socialize?

ANSWER: To become part of a community.

To sacrifice for that community.

To assure that community survives.


QUESTION: Does linear causal marketing socialize humans?

ANSWER: Consumption, separation, and the concept of self supersedes family and community.

QUESTION: Why not see this as an attempt to make the world a better place?

ANSWER: The destruction of family and community and the glorification of consumption, separation, and self are understood to be a noble cause.

QUESTION: Will all the bad in the world that has been done to the other now be ended?

ANSWER: Linear causal marketing has also identified the other.

QUESTION: Do you think that storytelling marketing is derived from higher moral principles?

ANSWER: Only when it opens the individual, ethnic, and universal beyond self.

QUESTION: Do you believe that causal and storytelling marketing is the same?

ANSWER: They are the same in that they have an individual and ethnic component.

QUESTION: Is there a different relationship between the individual and the ethnic for causal and storytelling marketing?

ANSWER: The entire focus of causal marketing is individual with the ethnic masked.

QUESTION: Do the leaders of causal marketing understand their approach to be ethnic?

ANSWER: If they did not they would not be so defensive and protective.

QUESTION: Do the individual followers of causal marketing understand their ethnic adherence?

ANSWER: They believe that they are individuals that possess freedom of choice.

QUESTION: What is their freedom of choice?

ANSWER: They may choose among competing products and services.

QUESTION: Can causal marketing open the individual and ethnic to the universal?

ANSWER: Causal marketing lacks the historic component of human socialization.

QUESTION: Has this been identified?

ANSWER: This is now described as a lack of ethics.

QUESTION: Perhaps this is just a new form of ethics?

ANSWER: All ethnic configurations change the laws and moirés to reinforce their story.

QUESTION: Are you saying that laws of what is right and wrong will change?

ANSWER: They have been changing much faster since the fall of the former Soviet Union.

QUESTION: What does the fall of the former Soviet Union have to do with causal marketing?

ANSWER: The fall of the Soviet Union has been linked to our superior emphasis on the individual, separation, and consumption.

QUESTION: What else could it be?

ANSWER: Christianity and Islam brought down the former Soviet Union.

QUESTION: How did Christianity bring down the former Soviet Union?

ANSWER: Hundreds of millions of people began to follow a different story.

QUESTION: What about Islam and the former Soviet Union’s collapse?

ANSWER: The Soviet Union could no longer hold together their story and absorb the huge losses of resources and lives.

QUESTION: Are you saying that Christianity broke communism and not individual consumption?

ANSWER: So now you know a secret that has been kept from you and credited to causal marketing.

QUESTION: Does causal marketing play any role in the former Soviet Union?

ANSWER: It has been used by organized crime to appeal to individual, separation and human greed.

QUESTION: How is this done?

ANSWER: Through an emphasis on consumption available to all that is only available to a few.

QUESTION: Why do the masses of people who have lost all say nothing?

ANSWER: Because consumption has been linked to success and status.

QUESTION: What happens to those who cannot represent success through consumption?

ANSWER: They destroy themselves through drink, family violence, low-level crime, and poor health care.

QUESTION: Who prospers?

ANSWER: A small number of individuals.

QUESTION: What evidence do you have?

ANSWER: The death rates far exceed the birth rates in Russia.

QUESTION: Is there another story that threatens causal marketing?

ANSWER: Islam.

QUESTION: Why Islam?

ANSWER: Many in Islam believe that they are the disenfranchised of causal marketing.

QUESTION: Are you saying that Islam would embrace causal marketing if they could be included in the rewards?

ANSWER: Absolutely no.

QUESTION: Why not?

ANSWER: Personal greed is not tolerated.

QUESTION: Are you suggesting that personal greed is more tolerated in Judaism and Christianity?

ANSWER: Personal greed is not advocated but the punishments are secular.

QUESTION: What is wrong with punishment that is not secular?

ANSWER: Religion represents a way to live life.

Religious intolerance is well known in world history.


QUESTION: Why not just assist those who follow Islam to embrace a secular system?

ANSWER: The West has been doing this by supporting secular dictatorships.

QUESTION: Has it worked?

ANSWER: The fear is that this is no longer effective.

QUESTION: What next?

ANSWER: Nation building.

QUESTION: What type of nation building?

ANSWER: Individual, greed, separation, and consumption advocated by followers of causal marketing.

QUESTION: Can it work?

ANSWER: There is a great deal of questionable evidence that has been proposed that individual greed and consumption has been effective in controlling ethnic extremes in Christianity, Judaism, and Islam.

QUESTION: Does this demonstrate the American secular model of the individual, greed, separation, and consumption is the hope for mankind?

ANSWER: There is no evidence that causal marketing works and creates human harmony.

QUESTION: Why is it so important that the idea of individual greed is successful?

ANSWER: It is now viewed as the engine of capitalism.

QUESTION: Is individual greed and causal marketing viewed as having created the ideal civilization?

ANSWER: I think many would like to think so.

QUESTION: Does causal marketing profess individual greed openly?

ANSWER: They call it self-esteem.

QUESTION: Are you suggesting that an emphasis on self-esteem is bad?

ANSWER: Self-esteem has been used by causal marketing to destroy larger ethnic affiliations.


QUESTION: Why self-esteem?

ANSWER: To give the individual the strength to stand against their ethnic attachments.

QUESTION: Could the self-esteem movement backfire on causal marketing?

ANSWER: The second that self-esteem is linked with the destruction of society.
 
QUESTION: Can you give an example?

ANSWER: One could look at the work of Socrates as a self-esteem movement.

When Athens suffered a defeat in a war it was blamed on Socrates and his corruption of the young.


QUESTION: Are you suggesting that causal marketing could follow the same fate?

ANSWER: If causal marketing is identified as corrupting the young of society to the point where we cannot defend ourselves.

It links us with a part of our primal self
.

The Hunter and the Hunted

QUESTION: What is our primal self?

ANSWER: That we seek comfort in hunting and fear being hunted.

QUESTION: What is this called?

ANSWER: Some are attempting to identify this as the reptilian brain.

QUESTION: Do you agree that there is a part of the brain called the reptilian brain?

ANSWER: I call it Theory ‘W’ The Corporate Warrior.

As a combiner I would not think of a separate part of the brain but rather a fundamental human drive that has developed over hundreds of thousands of years of experience.


QUESTION: Do you believe that humans are unaware of the hunter and hunted because our reptilian brain is hidden from our daily consciousness?
 
ANSWER: We have learned to express these drives with more sophisticated language.

QUESTION: Will the causal marketing advocates attempt to organize appealing to the hunter and hunted?

ANSWER: The hunter and hunted is outside of their linear understanding of marketing.


QUESTION: Is this why causal marketing is unsuccessful?

ANSWER: It goes back to separate and exclusive thought.

QUESTION: Is there an interest in a causal marketing approach that focuses on the reptilian brain?

ANSWER: Yes for the military, corporate, and political elite.
 
This is why those attempting to bring the concept of a reptilian brain forward have had to identify a separate part of the brain.


QUESTION: Will they be successful?

ANSWER: No because they are also linear and focus on the individual, greed, separation, and consumption.

Comfort and rewards are achieved when you are the hunter.

Fear and destruction follow when you are the hunted.


QUESTION: Is it all hunting and being hunted?

ANSWER: All human configurations are to assist in hunting and make being hunted more difficult.

QUESTION: Are you saying that all ethnic configurations are to help us hunt and prevent being hunted?

ANSWER: Yes.

QUESTION: Is this why it is so easy to create ethnic hatred?

ANSWER: Gain and loss drive life and death.

QUESTION: Would this make causal marketing superior?

ANSWER: Causal marketing attempts to link individual consumption with hunting and being hunted.

QUESTION: Are you saying that causal marketing encourages hunting and protection at an individual level?

ANSWER: Action heroes such as James Bond, and Rambo. The big question is if human hunting and protection can be shifted from the group to the individual.

QUESTION: As long as society can prevent ethnic hunting parties will we all be safer?

ANSWER: The banning together to hunt and prevent being hunted is human and primal.

QUESTION: What can happen when those in causal marketing are viewed as another ethnic group to hunt down other ethnic configurations?

ANSWER: Causal marketing will overcome and dominate.

The secular state will destroy causal marketing.

Christianity, Judaism, and Islam will attack the leaders and followers of causal marketing as a threat to all.

One or more of these religious or secular ethnic groups will identify causal marketing as a masked deception to benefit the other at their expense.


QUESTION: What happens if causal marketing is thought to be the masked beneficiary of a religious or political ethnic ideology?

ANSWER: Rejection and massive ethnic affiliations to protect ourselves.

QUESTION: Are those in causal marketing aware of the drive to hunt and the fear of being hunted?

ANSWER: The leadership of top corporations are well aware that current causal marketing is useless.

The political elite are aware that causal marketing is useless.

Small business has no clue.

Academic marketing has no clue.

Most marketing firms have no clue and are there to support causal marketing.

QUESTION: If the top corporations and political elite are aware why not tell?

ANSWER: Would you tell?

QUESTION: How did the top corporate leadership and political elite learn that causal marketing is useless?

ANSWER: Through military research.

QUESTION: Why military research?

ANSWER: The importance of influencing a person to take a desired action.

QUESTION: Is all this military research open to be read?

ANSWER: Yes, I think so.

QUESTION: Why do those in causal marketing exclude military research?

ANSWER: Followers of causal marketing view themselves as a separate elite group.

Top corporations and political enterprises continue to reward causal marketing proponents.
 
Academic institutions reward causal marketing.


QUESTION: Why?

ANSWER: Now you know another secret.

QUESTION: Do the top corporate, military, and political leaders embrace a storytelling approach?

ANSWER: When survival becomes imperative.

QUESTION: Can you give an example?

ANSWER: President Bush followed a causal marketing approach until the war with Iraq began.
 
QUESTION: How?

ANSWER: Simple messages endlessly repeated by all.

Sadam has "weapons of mass destruction” was repeated millions of times.

QUESTION: What change occurred after the war began?

ANSWER: Stories of the bravery, sacrifice, and selflessness of our forces for our nation, the world, and the Iraqi people.

QUESTION: Why?

ANSWER: Personal greed will not motivate people in a collective effort to face death.

QUESTION: What about soldiers of fortune?

ANSWER: History has proved that soldiers of fortune are not the ideal because their motivation is personal greed.

QUESTION: Is this why the US military does not want a conscripted army?

ANSWER: Anyone who demonstrates an affinity of self over others will be selected out.

Anyone that cannot transfer unconditional loyalty is selected out.

Anyone who cannot embrace the storytelling of the military will be selected out.

QUESTION: Do those in the US military know this?

ANSWER: If they do not we are all in great danger.

QUESTION: Is this bad?

ANSWER: It is a matter of life and death for us all.

QUESTION: What about the importance of planning in causal marketing?

ANSWER: The belief that future actions are known is imperative to a causal approach.

QUESTION: Why?

ANSWER: If an approach divines truth then the future is known.

QUESTION: What is the advantage to knowing future actions?

ANSWER: If the future is known then we will succeed.
 
QUESTION: Are there any groups that have been in control of divining future actions before the causal challenge?

ANSWER: The metaphysical, royalty, philosophers, and military leaders are now challenged by the corporate elite.
 

 

 

 

 

 


Disease
Accident
Nature
Death
Safety
Protection
Individuals are allowed variation of response.

Freedom of choice
Deception on a grand scale.
Particular individuals and ethnic groups will benefit to our determent.
It is a state understanding that can be achieved.
Different aspects of a story are understood produce different responses.
If a story cannot maintain its relationship to a product or service people will abandon and change.
Cinderella
Commercials
Oscars
Hollywood and Consumption
Television and Consumption
Newspapers and Consumption
Magazines and Consumption
The Internet and Consumption
The Government and Consumption
The Public Schools and Consumption
The College and Universities and Consumption
The Military and Consumption
The Fortune 500 and Consumption
Small Business and Consumption
Politicians and Consumption
Police and Consumption
Law and Consumption
Publishing and consumption
Poetry and Consumption
Myths and Consumption
Fables and Consumption
Population and Consumption
War and Consumption
The Expert and Consumption




emaildavidmorris@gmail.com