HOME

BACK TO
MARKETING CASE STORIES

COPYRIGHT 1996 - 2008
4/6/08

Newegg.com


A long time ago and a short time ago. In a place both near and far away on August 9, 2007 I received from Newegg.com an e-mail for special customers offering me 20 dollars off on any purchase over 100 dollars paid for through PayPal. I had just a few days before been looking at hard drives on Newegg and found a Western Digital Scorpio WD1200VE 120GB 5400 RPM 8MB Cache ATA-6 Notebook Hard Drive for 69.99 plus 5.29 shipping that I saved on my computer. I then checked to see how much the HD would be at 20 dollars off on sale. I looked and the price was now for a Western Digital Scorpio WD1200VERTL 120GB 5400 RPM 8MB Cache ATA-6 Notebook Hard Drive 115.99 plus 5.29 shipping. With my 20 dollar discount it would now be 95.99 plus 5.29 shipping.

What about the apparent same hard drive that was 69.99 plus 5.29 shipping? Could I order that on Newegg at this moment? The answer is yes; I ordered it and saved 26.00 over my special sale price. I asked my wife to look up the price on her computer and both were there. I e-mailed Newegg on their site e-mail and asked them. "What is the difference between the three Western Digital 120gb Hard Drivers on your site. One for 115.99 and two for 69.99." David

Marketing Application INVISIBLE

It seems like all companies today are willing to do anything to convince the customer that they are getting a good deal. Because they say it is a deal does not mean that it is. For marketing purposes on the Internet a company can change all their prices for different people at at the same time.
Hoping they will email me back an honest response. Will copy email here when I receive it. This response is very good. They do not have to answer any questions even those that are identifying possible customer manipulations.

August 13, 2007 Response from Newegg.com
Reference number: LTK105035635426X Please use this ticket number in any correspondence with Newegg
Subject: Newegg.com - >General>(Mail #100820071254127)*
Dear Customer,
Thank you for contacting Newegg.
Here at Newegg, we are strictly just a reseller. All of the item information that we are provided with is what's listed on our website. We have provided 'Image Viewer' links that show pictures of the item itself as well as any accessories that would be shipped with the item. There is also a 'Manufacturer's Site' link for most items that we carry. By clicking on this link you will be redirected to the manufactures website where further information can be found. Please use these functions to find any additional information that is not listed in our description. To obtain any information that is not specified you will have to contact the manufacturer of the item directly. You can follow the link below to view a list of all of our manufacturer contact information.
 
We apologize for not being able to directly assist you.

If you have any further questions or concerns, please visit our FAQs page. If you still need assistance, please feel free to email me directly and I will be happy to assist you.
Thank you,
Martin Ruiz
Sent back to Newegg
Newegg.com - Eggcellent Experiences>(Mail #14082007)*

Email Address:
Name: David Morris
Business/Agency/Institution:

Customer#:
Sales Order#:
Rate Your Experience: You Rock Newegg!

Message: Eggcellent Experiences??? My Rating is F- Reference number: LTK10503563 I was sorry to see that Newegg tried to pull a fast one on me. To send me a sale price of -20 dollars off 115.99 when you are selling for 69.99 to others is not going to help your business grow. I put this case on my web site as an example of factual but not truthful marketing. David Morris, Ph.D. Professor of Marketing

Requested Mail Copy: Yes