HOME

BACK TO
MARKETING CASE STORIES

COPYRIGHT 1996 - 2008
4/6/08

Quest Diagnosis

A long time ago and a short time ago. In a place both near and far away a professor went to Quest Diagnosis to have a blood test. Everything went well and the professor asked the woman who was taking blood if the closed for lunch. She said we only close for lunch on Wednesday. The professor began to laugh and asked what is the reason why your business only closes on Wednesday and not other days of the week. She said that she did not know.

Marketing Application I JUST HAVE NO IDEA

If what the employee told me is true I simply do not have any idea why they only close Quest for lunch on Wednesdays. I cannot even guess. I can see staying open through lunch so that customers will be able to come in at that time. I do not know the reason why there lunch on Wednesday?