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Segmentation

What is market segmentation?

To me it is the same as a census. Who and what are where.

What does the Demographic Environment have to do with marketing?

We believe that the people and who they are effects sales. This does not yet include an assessment of story holders.

How do I strategically calculate demographics for a region that I wish to open a store in? 

Look at the government data. Look at the area yourself.