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Telemarketing

What kind of results do telemarketing companies achieve in the effectiveness of their methods of marketing persuasion?

From my own consulting as a professor to a company that had a telemarketing component they said it started out strong but quickly declined. Customers do not want to be continually called by a company they do business with. Would you like it if I called you once a month and asked you how you like everything at UNH? DM