Ask David Morris.
Internet Marketing Crisis.
Please Contact Marketing and storytelling.
Support Marketing and Storytelling.
Trends Predictions 2007-08.
My Story Vita.
To Be a Professor.





1996 - 2008

A long time ago and a short time ago. In a place both near and far away.

The Big Boy Not So Long Ago

Photo of Dr. David Morris as a young boy



I will help you in your understanding and transition to a marketing storytelling approach. Until this occurs the application of linear marketing will be your downfall. It just does not work. Each day of my life my story changes. The story that follows is my 2007 website version. Of the millions of choices I thought this would be interesting and helpful to put this page into a context. Everything is true but it would not be my 2007 story that I would tell to my son.

My Story 2007
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David Joseph Morris, Jr.

David Morris, Ph.D. is a Professor of Marketing at the University of New Haven in West Haven, Connecticut. Dr. Morris received his Ph.D. in Instructional Design from Syracuse University in 1986. Morris is the author of many books, articles, video, and marketing poems. Dr. Morris was influenced by the work of
Joseph Campbell many years ago. Since that time he has been working to connect stories, myths, and fairytales to marketing and business instruction developed by the US Military. Professor David Morris has taught marketing in Ireland, Russia, Cyprus, and Scotland. Dr. Morris has consulted for companies such as Texaco and Bayer.
The great stories of any people and culture are keys to understanding the way in which people choose to live their lives. This is the framework from which our actions and non-actions are derived. Linear marketing has changed the philosophy of the society to one that reinforces over consumption. Business and marketing that apply stories, myths, and fairytales are without parallel. Cinderella sells more diamond rings a year than any ad or commercial.

A story is linked to a symbol and then the symbol to a product or service. The marketing of products and services are created and maintained through the 6+ or -3 Is of Marketing and Storytelling. To be most effective the consumer must not identify marketing as a form of manipulation. Everything that has been deemed to be marketing in the West is therefore without the capability to influence consumption. It is in an identified story that consumption is created.

Marketing textbooks have nothing to do with marketing practice. Textbooks created a perception of marketing success that was derived from military supported firms after World War II. Marketing textbooks are stories that lead readers to no where. Unfortunately these inferior textbooks have led to the rise of corporate universities. Marketing programs in universities are now doomed.

Tenure does not protect us anymore in our role of guiding students into adulthood. Administrators are now implementing post tenure reviews to assure that we cannot share with students outside of our rigid marketing textbook and journal structure. The exploitation of middle and working class marketing students by universities and textbook conglomerates is going to shock the world. It has shocked me. The Internet could bring about true academic freedom if professors' use it for others. This website is created in the knowledge that other professors will follow and share.

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David Joseph Morris, Jr., Ph.D.

Research Interest: Storytelling and marketing. Instructional design and marketing. The relationship between marketing academics and practice.

Teaching Interest:

Marketing at the undergraduate, MBA, Executive MBA and doctoral levels including Principles of Marketing, Marketing Management, Marketing Research, Sales Management, International Marketing Strategy, Strategic Marketing, New Product Management, and Marketing Theory

Academic Positions:

Chairperson 2005 Acting Chairperson of Marketing and International Business, University of New Haven 1998 Coordinator, Department of Marketing, 1997-98

Professor Marketing and International Business, Awarded September 1997

Associate Professor, Marketing (Tenured), 1991-

Assistant Professor, Marketing, 1986-91 University of New Haven Department of Marketing and International Business West Haven, Connecticut

Visiting Professor:

Marketing Department 2000, Ural Institute of Business, Chelyabinsk, Russia http://www.urib.ru/

Marketing Department 1996, Ural Institute of Business, Chelyabinsk, Russia. http://www.urib.ru/

Marketing Department 1994 Cyprus College, Nicosia, Cyprus.

Marketing Department 1989-90 Visiting Faculty Fellow, School of Organization and Management, Yale University, New Haven, Connecticut.

Marketing Department 1985-86, Guest Lecturer, Trinity College School of Business and Administrative Studies, Dublin, Ireland.

Marketing Department 1984-85 Adjunct Marketing Lecturer, Syracuse
University, School of Management, Syracuse, New York.


Internet Websites:

www.marketingandstorytelling.com 1996 - 2008.

www.irishcelticpoetry.com 1996 - 2008.

www.digitalinstructionaldesign.com 1996 - 2008.

Refereed Journal Articles:

Turn weaknesses into opportunities. (with Lyubov Barenbaum) 1997. Development of Professional Aspiration of Youth, 58-60. Published in Russian.

Dialogue concerning the two chief world philosophies and their impact on marketing. 1993. Business Journal, 9(2), 5-9.

Market power and successful global competition. (with D.C. Kimball). 1992. Review of Business, 14(2), 27-30.

The railroad and movie industries: Were they myopic? 1990. Journal of the Academy of Marketing Science, 18(4), 279-283.

Meta-marketing needs assessment: Unifying organizational focus to achieve marketplace goals and objectives. 1990. Performance and Instruction Journal, 29(4), 1-20.

Strategic marketing: Customer-oriented mission, no-market power, yes. 1987. Review of Business, 9(1), 3-8.

Meta-marketing: Unifying organizational focus to achieve marketplace goals and objectives 1987. Journal of Marketing Management, 2(3), 175-183.

Innovation: The changing perception of leadership. 1987. Performance and Instruction Journal, 26(1), 2-24.

Improving efficiencies: Selection and training reflected in the bottom line, 1987. Performance and Instruction Journal. 25(10), 19-22, 25.

Theory "W": Making Presentations. 1986. Performance and Instruction Journal, 25(8), 10,11.

Theory "W": The corporate warrior. 1986. Performance and Instruction Journal, 25(7), 22-25.

Retraining: Reality or myth? 1985. Performance and Instruction Journal, 24(5), 1-8.

Developing a multi-skilled workforce through an assembly model. 1985. Performance and Instruction Journal, 24(3), 15-17, 21.


Arkaim: marketing wars, This is a story which has imbedded the capacity to understand and learn marketing. 2004 06.

Marketing strategy: A storytelling approach UNH Press 2003.

A Course in effective communication 1998 with Galina Militsyna, Chelyabinsk, Russia: Chelyabinsk Economical College.

The Way of the corporate warrior 1998 E-Book Central (Internet publisher)
Market power and business strategy: In search of the unified organization. 1996 Quorum Books.

A unitary approach to international mediation. (with Luis B. Renteria) 1995. Madison, CT: Market Power Institute.

The way of the warrior. 1994 Madison, CT.: Market Power Institute.

Marketing as a means to achieve organizational ends. 1994 4th edition. West Haven, CT: University of New Haven Press.

Guidelines for giving presentations. (with Mary Rigali) 1994 Chicago, IL: American Marketing Association.

Getting the Most from your textbooks. 1994 Chicago, IL: American Marketing Association.

New perspectives on business: International conference volume. (Editor with S. Lodha and K. Matsumoto). 1993 New Haven, CT: New England Business Administration Association.

Guidelines for writing a qualitative research report. 1993 Chicago, IL: American Marketing Association.

Guidelines for case analysis. (with S. Chandra). 1993 Chicago, IL: American Marketing Association.

Guidelines for writing a research report. (with S. Chandra). 1993 Chicago, IL: American Marketing Association.

Guidelines for business writing. (with S.N. Ahmed). 1991 West Haven, CT: University of New Haven Press.

Marketing theory and practice: Pluralistic and unitary approaches. 1991 West Haven, CT: University of New Haven Press.

You're off to see the wizard: A journey towards self employment. 1978. Fayetteville, NY: ANKH.

Invited Articles:

Invite Article in Russia September 2000 in Moscow. Particulars to follow.
The way we learn affects what we learn. In Great Ideas for Teaching Marketing. 1996. edited by Joseph F. Hair et al, 390-393. Cincinnati, OH, South-Western.

Inviting a guest to class. In Great Ideas for Teaching Marketing. 1991. edited by Joseph F. Hair, 317-319. Cincinnati, OH, South-Western.

Refereed Articles:

Marketing: East meets West Conference in India August 6,7 1999.

The Fifth P. Northeast Business & Economics Association October 15, 1999
Is marketing safe? International Conference, New England Business Administration Association, New Haven, CT. November 1997. (paper)

Marketing Poems: A New Path International Conference, New England Business Administration Association, New Haven, CT. November 1997. (paper)

A business success versus failure prediction model for the construction industry. (with R. Lussier and L. Mottola) 1995 The United States and Emerging Economies Conference, New England Business Administration Association, New Haven, CT. October (paper)

The influence of Buddhism on Thai marketing. (with K. Suwanrumpha) 1995 The United States and Emerging Economies Conference, New England Business Administration Association, New Haven, CT. October. (paper)

Eastern philosophical perspectives and the development of Macromarketing theory. (with R. Plank). 1993 Macromarketing Conference, University of Rhode Island. Kingston, RI August. (paper)

A general theory of marketing: Is it possible in an American philosophical framework? (with C. Citron). 1993 Globalization of Business Conference, New England Business Administration Association, New Haven, CT April. (paper)
New perspectives on marketing philosophy: Meeting the challenge of the nineties. 1991 New England Business Administration Association International Conference, New Haven, CT April. (paper)

A marketing perspective on on-line environmental assessment. (with C. Wankel). 1987 In Michael Solomon and Susan P. Douglas, (Eds.), AMA Summer Educator's Conference Proceedings. Toronto, Ontario. Canada. (paper)
Meta-marketing forecasting model. International Institute of Forecasters. 1987 Sponsored by Harvard Business School and Sloan School of Management, Boston, MA, May. (paper)

Meta-marketing job design: Sales management and sales persons. 1987 American Society of Training and Development, Atlanta, GA, June (paper)

Session Conference Chair:

Session Chair and Discussant, (NEBAA) International Conference in India August 6, 7 1999.

Session chair, 1995 Business Education Track, New England Business Administration Association (NEBAA), October.

Marketing Session discussant, 1991 Marketing Strategy Track, American Association's Summer Educator's Conference.

Session discussant, 1989 Marketing Strategy Track, Marketing Education Track, American Marketing Association's Summer Educator's Conference.

Session chair, 1988 International Marketing Track, New England Business Administration Association (NEBAA), November.

Session chair, 1988 The Education of Educators, American Marketing Association's Summer Educator's Conference.

Non-refereed Articles:

UNH Professor Expresses Concern. December 8, 1999, Charger Bulletin 78 (13) p 3.

Tenure Show and Tell. 1999 Marketing Educator.

Scientific marketing: Follow it and you fail. 1998 Marketing News 32 (19) p 30.
Invited Article on Leadership, Be Fluid. Management General, Internet Fall 1998
Family doesn't miss cable TV after shutting it off. 1998 New Haven Register July 9, p A 16.

Professor warns students of marketing illusion (1998) Charger Bulletin May 5, P 7.
Business is love. 1997 Business New Haven, October 20, p 20.

Does marketing add value? 1997. Marketing News. 31(3),4.

AACSB may be doing more harm than good. 1996. Marketing Educator. Winter (15)1, 13.

No-principles marketing. 1995 Business New Haven, November 20.

What is wrong with marketing? 1995 Marketing News. 29(25), 4.

Do marketing professors really know marketing. 1995. Marketing News. 29(3), 4-5.
One philosophy is not enough. 1995. Marketing News. 29(8), 4.

What's old is new in relationship marketing. 1994. Marketing News, 28 (4), 4,8.
Marketing education: The same product, different brand names. 1993. Academy of Marketing Science News, 14 (4), 7.

Relationship marketing: Why. 1993. Marketing News, 27 (19), 4.
Success means giving 90% "A". 1993. Marketing Educator. Summer. 12 (3), 2.
Segregation and integration positions continue to polarize society. 1993. New Haven Register. 31 May, (A) 6.

AMA must take lead in re-creating marketing. 1993. Marketing News, 27(8), 4.
It's not the president who's running the US. 1993. Connecticut Post, 7 March, (C) 2.

Boost don't destroy. 1993. Charger Bulletin, 24 February, 2.
Learning, unlearning, and relearning. (with Abbas Nadim). 1992. New Times, 5 March, 4.

Free market vs "Fair" market. 1992. New Times, 23 January, 4.
The tea ceremony: An application for business. (with Greg Anderson). 1991. Nippon-U.S. Business Newsletter, 1(4), 2-4.

Don't send a child to do an adult marketing job. 1988 Marketing News, (Special Marketing Education Issue), 22(15), 4, 20.

Corporate strategy. (Critique of Michael E. Porter article). November/ December 1987. Harvard Business Review, 65(6), 152, 164, 166.

MBA training is as outdated as the bow and arrow. 1987. Marketing News, 21(23), 16.

Sales training should change with the economy. 1987. Marketing News, (Special Marketing Education Issue), 21(14), 1, 14.

Universities should add sales management classes. (with G.Mc Hugh). 1987. Marketing News, (Special Marketing Education Issues) 21(14), 4, 12.

Case studies only one way to teach marketing. 1987. Marketing News, (Special Marketing Education Issues) 21(14), 12, 1.

Working Papers:
Writing the American edition of the Japanese forecasting book: marketing a new forecasting approach. 1989. Center for Business and Economic Research, University of Alabama.

Marketing education: The transfer of knowledge, skills and attitudes. 1988. Center for Business and Economic Research, University of Alabama.

Invited Presentations:

Invited Presentation, Ural Institute of Business, April 2000 The Future of the Internet in Russia. Market practitioner from Chelyabinsk.

Keynote 1999 Fall Leadership Conference, Future Business Leaders of America, November 1, Meriden Connecticut.

Invited Presenter, 1999 Business Educators of Connecticut. (CBEA) If Marketing is Recognized it has Failed, October 20.

Special Guest Speaker Inter College Everything is Everywhere. Dhanaura, India Anniversary of Indian Independence.

Invited Presentation, 1999 Business Basics for the practicing Ob/Gyn Module C-Marketing. University of New Haven and The American College of Obstetricians and Gynecologists, Connecticut Division, April 8.

Invited Presenter, 1998 Connecticut Business Educators of Connecticut. (CBEA) Nonlinear business strategy, October 21.

Invited Presenter, 1998 50th Anniversary of the Instructional Design, Development, & Evaluation, Syracuse University, Form, force and power: Strategy for strategists. October 9.

Invited Speaker, 1998 The Friday Club. June.

Invited Presenter, 1997 Globalizing the Curriculum to Meet the Demands of Industry and Business, CIBER's National Resource Centers for Excellence in International Business, Established by U.S. Department of Education, UCONN CIBER, at Center for Global Competitiveness, Fairfield University, Nonlinear Thinking in the Globalization of Markets. October 31.
Keynote Speaker, 1996 American Marketing Association Austin Texas Chapter. Market Power and Marketing at the University of Texas at Austin, May 1.
Rotary Club Talks, Meriden, CT January 1996, Brookfield, CT February 1996, New Haven, CT March 1996, Orange, CT May 1996, Westport, CT, Fairfield, CT July 1996.

Marketing presentation 1994-97 to New Haven SCORE Chapter every month to help with the marketing of small business.

Economic situation in the U.S. and in the world. 1991 Arts and Science Forum, University of New Haven, February. (panel)

Adjunct faculty workshop, 1990 Teaching excellence and campus leadership award, sponsored by Sears-Roebuck Company. University of New Haven, June. (coordinator/main speaker)

Designing global organizational structure. 1990 Forum on Global Management, University of New Haven, April.

Marketing myth of consumer needs and wants. 1990 Doctoral workshop, University of New Haven, February.

Instructional design and marketing education. 1987 St. John's University Marketing Department, September. (workshop)

Invited guest 1987 Marketing Science Institute Board of Trustees Meeting, Boston, MA, April.

Meta-marketing: Facing the Japanese challenge, 1987 Annual Zone Meeting of the International Management Council, Fall River, MA, March.

Meta-marketing: A unified approach to business. 1986 Top management night of the International Council, New Haven, CT, November.

Instructional design and marketing education. 1986 University of New Haven Teachers Workshop, November.


Rocketta Watch Company, Petroveorets, Russia, 2000

Railroad Bank, Chelyabinsk, Russia 2000

Reviews My Work:

Adams, K. 1998, April, Review of Market power and business strategy: In search of the unified organization. Journal of Marketing.

Leonard, J.W. 1997 Review of Market power and business strategy: In search of the unified organization. Choice.

Marketing Power and Marketing, 1996 Review of keynote address Marketing News 30(14, 11.

Siddiqui, Dilnawaz. 1991. Review of Marketing as a means to achieve organizational ends, by David J. Morris, Jr. Performance and Instruction Journal, 30(9), 37.

Plank, Richard E. 1988. Review of Marketing as a means to achieve organizational ends, by David J. Morris, Jr. Business Journal, 5(1), 38-39.

Gubbay, J. 1989. Review of Marketing as a means to achieve organizational ends, by David J. Morris, Jr. Choice, 26(9): 1560.


Review of How hits happen: Forecasting predictability in a chaotic marketplace. 1999 Winslow Farrell Choice June.

Review of Cassette ministry guide book 1999 Johnny Bergerson. Amazon.com
Review of What kids buy and why: The psychology of marketing to kids. 1998 Dan S. Acuff Choice. June.

Review of Disruption: Overturning conventions and shaking up marketplace. 1997 Jean-Marie Dru. Choice. May.

Review of Keiretsu: Inside the hidden Japanese conglomerates. 1994 by Kenichi Miyashita and David W. Russel. Choice. July/August.

Review of How to achieve zero-defect marketing. 1993 by Allan Magrath. Choice. November.

Review of Private label marketing in the 1990s: The evolution of price labels into global brands, 1993 by Phillip Fitzell. Choice. September.

Review of Invasion of the salarymen: The Japanese business presence in America,1993 by Jeremiah Sullivan. Choice. February.

Review of The Gulf States: A business handbook, 1993 by Simon Cole. Choice. January.

Review of Bargaining across borders: How to negotiate business successfully anywhere in the world, 1992 by Dean A. Foster. Choice December.

Review of Promotional feats: The role of planned events in the marketing communication mix, 1992 by Eric J. Soares. Choice. April.

Review of New perspectives on international marketing, 1991 by Stanley J. Paliwoda. Choice September.

Review of How to write a successful marketing plan: A disciplined and comprehensive approach, 1991 by R. G. Hiebing and S.W. Cooper. Choice March.

Review of Serving the Ageless market: Strategies for selling to the fifty-plus market,1991 by D. B. Wolfe. Choice. January.

Review of Japan behind the mask, 1990 by Corporate Broadcasting Network. Choice. October.

Review of Service management an marketing management: Managing the moments of truth in service competition, 1990 by G. Gronroos. Choice July/August.

Review of The Japanese economy and the American businessman, 1990 by D. Metraux. Choice May.

Review of Industrial relations in Japan: The peripheral workforce, 1990 By N.J. Chalmers. Choice February.

Review of Dagmar, defending advertising goals for measured advertising results. 2nd ed. 1995 by Solomon Dutka. Choice. December.

Review of Marketing myths that are killing business: The cure for death wish marketing. 1994 Kevin J. Clancy and Robert S. Shulman. Choice. March.
Review of Culture and management in Japan, 1989 by S. Hoyaski. Choice September.

Review of Retail marketing strategy: Planning, implementation and control, 1989 by S. A. Coskum. Choice. July.

Review of Marketing: A managerial introduction, 1988 by J. C. Gandhi. Business Journal Spring: 4(2), 54.


The Professors, 2004- With Dr. Joel Marks CTV Cable Show New Haven, CT weekly one hour public affairs program on academic topics and issues. This is a video a video version of the radio show and other shows done by Morris and Marks.

The Professors, 2003 With Dr. Joel Marks Radio Show WNHU-FM 88.7 weekly one hour public affairs program on academic topics and issues.

Live The Journey: 1990- Radio Show WNHU-FM 88.7, weekly one hour public affairs program on academic topics and issues.

International Executive Service Corps, 1999 Stanford, CT, (Volunteer) Sent to Egypt to assist Egyptian Government Agency in marketing strategy.

Leader and presenter of one day roundtable discussion for Organizations: 1999 Center For Quality Assurance, Cairo, Egypt, Marketing Against Overwhelming Odds, May.

Evaluator 1997 Adult Training and Development Network Workshop Marketing, Connecticut, August.

Judge 1997 National Case Study Contest. American Marketing Association February.

International Executive Service Corps, 1997 Stamford, CT, (Volunteer).

International Executive Service Corps, 1996 Stamford, CT, (Volunteer) Sent to Russia.

Live The Journey: 1993-95 The Television Show-MCTV, weekly one hour public affairs program on a broad range of topics and issues.

Sigma Beta Delta, 1994- University of New Haven School of Business Chapter, Founding Faculty Member.

Marketing knowledge, skills, and attitudes (one half hour videotape) 1992 West Haven, CT: Communications Department, University of New Haven.

Principles of marketing (40-hour video course). 1989. West Haven, CT: University of New Haven.

Marketing forum (six-part video series).1987. West Haven, CT: University of New Haven.


American Business Review, 1992-

Choice: Current Review for College Libraries, 1988-

Business Journal, 1988-

Psychology and Marketing, 1993-1994.

Journal of Marketing (occasional reviewer), 1990-1991.

The Journal of Business and Industrial Marketing, 1990-1992.

Marketing textbooks: Business Publications, Inc., 1987; South-Western, 1990, 1991, 1992; Wiley, 1991.

Journal of Service Marketing, 1987-1990.

Performance and Instruction Journal (contributing editor), 1986-1987.

Non-Business Publications:


Office hours: A dialogue, 1996 A dialogue between a marketing professor and a student. (with Cynthia Haym), Madison, CT: Market Power Institute.

The Circle Whirls 1997. written for Russia, Read at the fifth anniversary celebration for the Russian students at the University of New Haven by President Lawrence DeNardis of the University.

Namaste: Great Circle 1997. written for the 50th Anniversary of India. Read at the 50th Anniversary and given out by Ambassador to the United States, Narish Chandra of India.

One Person 1997. written for the King of Thailand's 51st year as King. Marketing class project.

Irish History Roundtable 1997 (Poetry Reading) May.

Instant Interaction Conversation Friendship Cards
English/ Russian - Russian/English. New form of language system. Neither person has to know a word of the other language. They teach each other their own language and learn the other language at the same time.