HOME

BACK TO
MARKETING CASE STORIES

COPYRIGHT 1996 - 2008
4/6/08
Wal-Mart Low Prices? 

A long time ago and a short time ago. In a place both near and far away the idea that Wal-Mart has Everyday Low Prices is brilliant marketing. Wal-Mart has convinced the masses that every product in the store is sold for low prices. Many things in Wal-Mart are priced very high. What Wal-Mart does is to have the low priced items in the major walk ways around the store. When you go within the store you are going to pay. If you do not believe this how do you think a company pays its bills and gives away products. The whole issue of cheating employees may be another marketing strategy to have us believe that the prices are all very low.

Marketing Application INVISIBLE

Marketing words or slogans are factual but not truthful.