Worse Book I Ever Read

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Marketing Strategy: A Storytelling Approach
UNH press, 2003 David Morris
Book still available email me

Amazon Review by Ken Stewart
Rating 1* Worst Book Ever

Sometimes when you look into a river you can't see the bottom. Sometimes, it's because the river is deep, the way certain profound truths are deep. Other times, it's just because it's muddy. This book falls into the latter category.

Let's start with the structure of the book. This book is laid out as a series of questions and answers between a not-terribly-inquisitive student, and pompous, willfully obscure, self-important, pretentious pseudo of a teacher. Example (p.92, on the topic of "Tracking"):
What is the art of Imbalance?
To move on the opening.
To confuse, frighten, and mislead.
To risk to your capacity to survive the loss and recover.
Secondly, let's consider the compositional style: It is written in a strange, jargon-filled, portentous mumbo-jumbo that simultaneously evokes and trivializes Celtic mythology.
What is the symbol for the tricircle of Form, Force and Power?
Nine circles within a large circle. Each of the nine circles has three interwoven circles of different sizes. This is a registered trademark created by he author and is Celtic for Form, Force and Power.

Lastly, let's examine the message of the book's content, the actual meaning. OK, you got me here. I admit it. I could not comprehend this book. It may have a meaning, but it was not apparent to this reader. I did better with Wittgenstein's "Tractatus Logico-Philosophicus". To misquote Churchill: "It is a muddle wrapped in pseudo-mysticism inside an enema".

I actually have a slight suspicion that this book is in fact an elaborate hoax, but I fear not. Spend your own money on this book at your peril. Attempt to read it only if you are very, very brave, or extremely foolhardy. You have been warned.

Hi David,

Thank you so much for your last email. I am referring to the one where you analyzed my profile as far as linear and non-linear thinking. I do get it now. I can't tell you how much I enjoyed the analysis. I would like to keep in touch.